I’m an experienced brand, marketing, and communications strategist with a proven record of driving business growth, building authentic brands, and creating clear, consistent messaging across all platforms. Over the past 15+ years, I’ve led marketing strategy and execution for major corporates, fast-growing retail/e-commerce businesses, and my own consultancy.
My expertise span brand audits, positioning, campaign development, digital marketing, e-commerce, and revenue growth strategies. I’ve successfully consolidated and relaunched brands, developed CI and product packaging, managed social media and digital ad campaigns, and delivered impactful communications both internally and externally.
I thrive on connecting brands to purpose, employees to vision, and clients to value — always ensuring strategic alignment with business goals. With experience ranging from corporate legal and tech (Webber Wentzel, Internet Solutions/Dimension Data) to consumer wellness and retail (Health Food Emporium, Nutriseed, The Health Food Factory), I bring versatility, creativity, and strategic insight to every project.
I can help businesses sharpen their brand identity, design and roll out effective marketing campaigns, and accelerate growth through smart, purposeful strategies.More...