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Work Background
National Center for the Elimination of Educational Disparities (NCEED)Communications & Marketing Specialist
Mar. 2025• Marketing Strategy & Execution: Develop and implement comprehensive communications and marketing strategies aligned with NCEED’s mission of advancing educational equity.
• Brand Management: Established visual identity guidelines and oversee consistent brand application across digital, print, and event communications. Conduct brand audits to monitor perception and strengthen positioning.
• Content & Storytelling: Direct creation of video, podcasts, and multimedia content that communicates brand and research agenda to funders, policymakers, and higher education stakeholders.
• Performance & Analytics: Track and analyze communications metrics, prepare executive-level reports, and provide recommendations for optimizing donor and community engagement.
• Budget & Resource Management: Oversee creative services resources, ensuring effective allocation for campaigns, reports, and digital platforms.
CWK NetworkDirector of Communications and Product Brand Strategy
Jun. 2022 - Apr. 2025• Strategic Marketing & Communications Consulting: Partner with schools, nonprofits, and community organizations to create marketing and communications plans designed to increase enrollment, fundraising, and community visibility.
• Professional Development & Capacity Building: Provide professional development workshops on effective branding, storytelling, and donor/community engagement strategies.
• Brand Strategy & Business Alignment: Collaborated with CEO to develop brand strategy for SaaS educational platform; aligned messaging to business goals and customer needs.
• Content Development: Directed creative product development, including video, editorial, and resource content, to support school districts and nonprofit partners.
• Client Consulting: Worked with K–12 education clients to enhance enrollment marketing, community engagement, and donor-facing communications.
• Digital Innovation: Spearheaded development of a streaming platform to expand content access and strengthen organizational reach.
Atlanta Public SchoolsCreative Director
Jan. 2015 - Jan. 2023• Strategic Brand Leadership: Directed creative operations for a district serving 50K students and 6K employees, developing district-wide branding and marketing campaigns.
• Campaign Impact: Increased attendance at signature district events by 233% through integrated OOH and digital campaigns, expanding donor, parent, and community participation.
• Brand Awareness: Designed and executed district-wide awareness campaign that amplified recognition and improved stakeholder engagement.
• Budget & Metrics: Managed creative department budget, set campaign KPIs, and delivered reporting to executive leadership and board stakeholders.
WarnerMedia (As Turner Broadcasting Latin America)Creative Manager, Creative Services Integrated Marketing & Live Events
Jan. 2006 - Jan. 2015• Integrated Marketing Growth: Spearheaded partnerships with Coca-Cola, Ford, Sony, and Johnnie Walker, generating 40%+ annual growth in co-branded campaigns (~$1.5M/year).
• Creative Leadership: Directed a 12-person international creative team across five countries, overseeing design, production, and post-production for campaigns.
• Brand & Audience Engagement: Produced award-winning promotional campaigns and live event coverage for the Oscars, Golden Globes, and Grammys, expanding audience and advertiser reach.
• Budget & Oversight: Managed campaign budgets and coordinated with corporate sponsors to deliver high-ROI activations.
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