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Work Background
INDUSTRY (PDX)Senior Art & Creative Director
Feb. 2016Portland, Oregon Metropolitan AreaLead strategic creative vision and global campaigns for Fortune 500 brands including Nike, Timberland, Google, and HP. Directed culturally-authentic narratives achieving massive digital engagement, including the Nike Air Mag Parkinson's Campaign (generating $6.7M and 21B interactions) and Timberland's "Greenstride" sustainability initiative. Developed and mentored high-performing creative teams while establishing scalable production workflows for international markets.
NikeDigital Production Director
Oct. 2014 - Dec. 2015Portland, Oregon AreaOversaw comprehensive digital asset production for Tier 1 initiatives across North America, ensuring brand consistency and visual excellence. Pioneered hyper-localized content platforms for major markets (NYC, LA, Chicago, Toronto) and established production workflows that became Nike's quality standards across multiple territories and categories.
NikeNIke Sportswear Digital Manager NA
Sep. 2012 - Sep. 2014Beaverton, OREstablished comprehensive North American digital strategy for Nike Sportswear, launching cultural initiatives that became industry benchmarks. Led revolutionary SNKRS app launch, pioneered Air Max Day (now annual global celebration), and executed breakthrough campaigns including Black History Month initiatives and first-ever women's soccer cleat launch.
NikeNike Sportswear Digital Specialist NA
Sep. 2010 - Aug. 2012Beaverton, ORLed digital innovation for Nike Sportswear across North America, pioneering integrated campaigns bridging physical retail, digital commerce, and cultural storytelling. Developed "Always On" campaign series generating 35M+ impressions and record-breaking sales, plus authentic documentary series connecting Nike with diverse cultural identities.
NikeDigital Lead Mexico
Jan. 2007 - Aug. 2010Led Nike's digital transformation in Mexico, establishing the brand's first comprehensive social media presence and digital strategy for the Mexican market. Executed localized campaigns including World Cup 2008 and the innovative "Santi Fontana" campaign, pioneering culturally-authentic digital experiences that connected Nike with Mexican consumers. Developed foundational digital frameworks that became the blueprint for Nike's Latin American market expansion.
GLPCo-Founder
Jan. 2006Portland, Oregon Metropolitan AreaFounded and directed premium content studio executing visual storytelling and creative strategies for top-tier brands including MLS/Liga MX Leagues Cup, Timberland, Tidal, Nike Mexico, and Casa Don Ramon. Led successful collaborations with world-class athletes and celebrities, enhancing brand prestige and consumer engagement through authentic cultural narratives.
TD2Director of New Media
Jan. 2003 - Dec. 2006Oversee concept design and production of all digital projects working directly with clients from brief to project delivery. Training TD2 employes on new software and cutting edge technologies, to further enhance their knowledge and improve their performance in the company.
Pedro MeyerPersonal Designer
Jan. 2002 - Dec. 2003I would help Pedro with all collateral materials and special projects for his exhibitions and digital/online presence.
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