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Work Background
TvaranaMarketing Manager
Sep. 2019•Manage structured content publishing and ongoing updates across two active websites (Tvarana and 79Consulting) using Webflow and CMS tools, ensuring consistency, UX alignment, and SEO optimization.
•Led the complete redesign of the Tvarana website with a strong focus on UX, SEO structure, improved navigation, and analytics-driven copy optimization.
•Currently leading UX content strategy and messaging for the upcoming 79Consulting website redesign in collaboration with an external agency.
•Produce and manage end-to-end webinar programs, including landing pages, email sequences, video production, and on-demand lead capture archives.
•Plan and support multi-channel digital campaigns across LinkedIn, Facebook, and Reddit, focusing on engagement, conversions, and mid-funnel lead nurturing.
•Develop and maintain digital assets such as product pages, sales one-pagers, onboarding documents, and internal collateral to ensure brand consistency.
•Collaborate cross-functionally with product, marketing and sales teams to maintain alignment across campaigns and customer-facing surfaces.
•Optimize website and campaign content based on SEO research, keyword targeting, heatmap analysis, and analytics-driven performance reviews.
Akraya IncMarketing Coordinator
Jan. 2017 - Oct. 2019•Created high-quality original content for WBW website, including pillar pages and bi-weekly blogs using •Squarespace, resulting in a boost in search engine rankings, and increase in conversion rates
•Worked on overhauling brand identity for Women Back to Work (WBW), designed new marketing collateral, PowerPoint presentations and one-pagers
•Responsible for creating new logo for the WBW initiative •Created marketing campaigns around WBW hiring events, utilizing email, print and social media
•Closely involved in planning and execution of all WBW events
•Managed social media for WBW, increased awareness and engagement across social media platforms
•Wrote award applications for Akraya CEO and President, as well as for client nominations
Second Start Pine Hill SchoolSpecial Education Assistant
Mar. 2011 - Aug. 2011San Jose• Support class teacher in working with high functioning students with Aspergers syndrome and mild developmental delay
• Work individually with students to achieve academic goals, improve literacy and gain independence
• Focus on improving communication skills and self-expression in students with sensory difficulties
Clarence High SchoolSpecial Education Teacher
Apr. 2007 - Apr. 2008Bangalore• Adapt elementary school curriculum for children with Down’s syndrome and Autism spectrum disorder with focus on one-on-one attention
• Create individual education plans for each child in a classroom size of 10
• Facilitate parent-teacher communication and support
• Focus on integrating special needs children with mainstream classrooms
• General administrative duties- filing, preparing reports, ordering office supplies and writing emails, correspondence memos and forms
• Work with speech and physical therapists in developing custom plans tailored to each child
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