DeloitteSenior Consultant
Jun. 2022Bengaluru, Karnataka, India1️⃣ Credit Card Benefits App – Led product strategy and roadmap for a Fortune 500 bank, securing $10M funding, launching an MVP in 6 months, and driving 20% YoY revenue growth. 2️⃣ Mobile & Net-Banking Personalization – Designed personalized digital experiences for 50M+ users, increasing in-app purchases by 20% and session frequency by 60% within 2 months. 3️⃣ Retail Media Network Expansion – Developed new ad formats for OTT, CTV, and gaming, conducting market research and vendor evaluation to position a scalable Retail Media Network (RMN). 4️⃣ E-Commerce Strategy & GTM – Customer Loyalty Program – Designed multi-channel user journeys and digital marketing campaigns, onboarding 80,000+ customers within 3 months through a reward-based loyalty program.