Reda MarketingBusiness Data Analyst
Jan. 2022 - Jul. 2023- Conducted in-depth analysis of digital marketing campaigns using Google Analytics, social media analytics, and CRM data to identify trends, patterns, and areas for improvement.
- Developed interactive dashboards and reports using Tableau to track key performance indicators (KPIs) such as conversion rates, click-through rates, and customer acquisition costs.
- Collaborated with marketing teams to define data requirements for new campaigns and initiatives, ensuring accurate and timely data collection and integration.
- Utilized SQL to extract and manipulate data from multiple sources, performing data cleansing and data transformation to ensure data quality and integrity.
- Created predictive models using Python and R to forecast customer lifetime value, churn rates, and campaign ROI, contributing to more effective targeting and budget allocation.
- Presented data-driven insights and recommendations to stakeholders, including marketing managers and executives, in clear and concise reports and presentations.
- Worked closely with the digital marketing team to identify opportunities for process improvement and automation, resulting in increased efficiency and scalability.