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Work Background
ParamountMarketing manager
Oct. 2022United States, San Diego-Manage a team and lead audience growth and engagement strategies for Nickelodeon across the Netherlands, Belgium, and Luxembourg, increasing reach through regionally tailored campaigns.
- Direct full-funnel marketing initiatives across broadcast, digital, influencer, social, and experiential channels.
- Own campaign budget forecasting, creative brief development, vendor relations, and KPI tracking to support brand equity and customer acquisition.
- Conduct market research to refine audience segmentation and content personalization strategies.
- Align local marketing strategies with global brand priorities to ensure message consistency and operational efficiency.
Johnson & JohnsonMultichannel marketing manager
Jan. 2020 - Nov. 2022Netherlands, Breda- Served as marketing lead for four therapeutic areas (oncology, immunology, neuroscience, cardiovascular), including experience supporting small molecule therapies across various lifecycle stages.
- Supported commercialization strategies for small molecule drug products, ensuring alignment of omnichannel marketing with market access, medical affairs, and sales enablement goals.
- Led omnichannel marketing initiatives integrating email, digital platforms, webinars, in-person events, and CRM-based engagement to increase HCP education and product awareness.
- Partnered with global and regional commercial teams, medical affairs, and product managers to ensure alignment with sales enablement and field rep strategies.
- Oversaw agency and vendor management, ensuring timely delivery of compliant, high-quality marketing assets.
- Used insights from Veeva, IQVIA, and CRM dashboards to inform tactical planning, optimize engagement metrics, and enhance ROI.
- Maintained budget accountability, regulatory compliance, and stakeholder communication across project lifecycles.
Piccola CucinaMarketing & communications coordinator
Jan. 2017 - Jan. 2020Canada, Winnipeg- Developed and executed omnichannel marketing strategies, including digital advertising, packaging, and in-store promotions to support new product launches and retail expansion.
- Managed Shopify-based e-commerce operations, implemented SEO strategies, and drove year-over-year increases in online conversions.
- Conducted competitive analysis, market research, and KPI reporting to support strategic planning.
- Led trade show coordination, customer communications, and wholesale outreach to improve brand visibility and customer retention.
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