Creative AbodeFounder & Creative Director
Mar. 2020Portland, Oregon, United StatesCreative Abode is a full-service digital strategy studio specializing in digital marketing and content creation for unique & feminine brands. We believe scaling your business should be an enjoyable, uncomplicated journey, which is why we offer comprehensive services entirely in-house. By breaking the barriers through modern & content-focused marketing strategies. Responsible for creating all marketing content, marketing strategy, and continuous content efforts for over 15+ brands globally. - Create content, including graphic posts, videos, and images for use on social media channels in brand and product marketing - Increase Brand awareness by promoting products, services, and content over social media, consistent with the organization’s brand and social media strategy - Establish big data thought leadership community to achieve over 90% of qualified targets followers on social media channels - Design editorial content strategy; curate and segment editorial content to increase engagement and channels growth; collaborate across teams to identify content - Reach the target audience by scheduling social media posting using applications such as Hootsuite and Later - Develop new social media strategies and campaigns to enhance results and support broader brand business goals - Manage budget to be spent on promoting social media posts (Ads) and pay-per click (PPC) advertising - Re-brand, build, launch and manage websites per clients’ brand or product plans - Measure ROI of existing social media campaigns and optimize tactics to boost ROI - Create, monitor, and manage e-mail marketing campaigns via MailChimp and Flodesk to engage the brand’s potential target or segment - Build relationships between online marketing team, graphic designers, brand development, and customer management ensuring flow of social media strategy