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Work Background
Wix.comSoftware Engineer
May. 2021Tel Aviv, Israel
MindmetricsCo-founder / Tech Lead
Dec. 2017 - Oct. 2021South Africa, IsraelA Neuroscience research and software provider. Conducting Implicit Association Testing to provide a scientific, non-biased and evidence-based hiring approach for organisations.
Digital Cabinet®Co-founder & Tech Lead
Jan. 2012 - Oct. 2021Israel & South AfricaCo-founded a B2B SaaS company offering web-based, document management, workflow and data analytics solutions. Together with co-founders, responsibilities ranged from business to tech and daily operations.
At various stages of the startup, role included: As Co-founder: - Development of business, marketing and sales strategies. - Business expansion into new markets and products. As Lead Engineer: - Requirements analysis to define product and end-user requirements. - Product design and development. - Scaling software and infrastructure from 0 users to over 800K users. - Interviewing / hiring engineering team. - Managing software development requirements across engineering team.
The Nation TrafficTechnical Coordinator
Nov. 2009 - Dec. 2011IsraelResponsibilities Included: • Google Analytics, system traffic modeling, analysis and SEO strategy. • Client training, presentation and documentation for technical matters and use cases. • CMS configuration and management of HTML and XML based systems. • QA for front and back-end system testing. Unit, Integration, Regression, and Acceptance testing.
Audatex UKTechnical Business Analyst
Jan. 2008 - Dec. 2008London, EnglandResponsibilities Included: • Client facing, technical business analysis for process re-engineering, system optimization and development. • Technical project coordination between customers, front end developers and users. • Operations analysis and modeling, including functional specification and SWOT analysis of current and future system. • QA and system optimization using 6-Sigma methods and Theory of Constraints. • Managed development of project plan, scheduling and arrangements of meetings, client communications, feedback, reporting and presentations.
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