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Work Background
ByWay srlUX Designer
Jun. 2020 - Mar. 2022NOI Techpark, BolzanoUX designer & product specialist - UX Content & Vocabulary system
- UX design for Horeca and Food&Wine App and digital plattform (#AdobeXD, #Figma) Software management for inventory and warehouse management, Orders (purchase, sales, internal), fees, Business Intelligence, virtual Assistants, Digital menus, wine lists, social communities...
- User behavior analysis (empathy map, personas, journey map...) - Project design and management
- Product design (Analysis & Research; Storytelling; Wireframe; Prototype; Test) Problem-solving, Agile and Design thinking approach I've worked with NFC and wireless pistol to collect data and software such as ASA, Naramis, Supra, Il conto
franzLAB communication agencyProject Manager
Feb. 2018 - Dec. 2018Bolzano Area, ItalyCollaboration for the development of the project HOETZYWOOD for the 20th anniversary of the South Tyrol Museum of Archaeology www.hoetzywood.it
https://www.salto.bz/de/article/19092018/hoetzywood-e-oltre
ByWay srlCEO assistant & marketing specialist
Nov. 2017 - Jun. 2021NOI Techpark - Bolzano- UX for mobile and web application (Horeca & Wine sector related)
- Brand creation and strategy
- User profiling - Social Media planning (Linkedin, Facebook, Instagram, Company blog...)
- Video and Content creation - Fairs Following the start-up in its constitution, growth and transformation process into an innovative company, I dealt with the drafting of the primary Corporate Identity, the structuring of the communication strategy and the improvement of the User Experience for the WEB and APP digital platform, adapting it to the demands of a market constantly evolving and customer needs. The eclectic nature of my person and fast learning allowed me to "cover" and grow in the various aspects of a startup, where the user and user needs hold a central position.
Centro Pace Bolzano / Friendenszenturm BozenChief's assistent
Jan. 2014 - Jun. 2017Bolzano, Italy- Events Management: promotion, management and organization
- Marketing and institutional communication strategies for associations and charities
- Activities planning and Project management
- Support activities and local government grants
- Basic video editing and content creation Through this experience I came into contact with high-profile, international people from various backgrounds (such as Z. Bauman, A. Heller, A.P, Esquivel, Leon Gieco, Julia Hill ...). This allowed me to learn to look at life and society from various angles, deepen cultural differences knowledge and better understand the main social mechanisms.
In this period I improved my language skills and had a look into journalism world.
New York HabitatTranslation Internship at New York Habitat
Dec. 2012 - Mar. 2013Translation into Italian and edit of articles about Houses to rent
Carmi e UbertisIntern at Communication design agency
May. 2012 - Nov. 2012Milan Area, Italy- customer and co-worker relations' management - cooperation in the development of marketing strategies and participation in competitions and public tenders
- implementation of marketing and communication tools (eg brand manuals, presentations ...).
- project management During the internship, I was able to witness the implementation of high profile projects (eg Expo 2015) which gave me an intense overview of the communication and branding's world
Golden Moments Gift ExperiencesIntern - Sales Specialist
Feb. 2011 - Jun. 2011Portsmouth, England, United Kingdom• Management of customers and suppliers' relationships: companies and existing distribution channels
• Verification that the events were successful with all the information needed by customers and suppliers
• Creation of ad hoc experience packages for different business needs (advertising campaigns, bonuses, team building and training experiences)
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