Northern College of Applied Arts and TechnologyInternational Student Recruiter - Africa
Nov. 2024Sole representative responsible for driving African student recruitment and brand visibility for Northern College across the continent. Successfully executing end-to-end recruitment strategies and institutional relationship management with a focus on sustainable market growth. Key Achievements & Responsibilities: Spearhead the college’s expansion strategy across Africa, identifying new growth markets and implementing targeted outreach plans. Build and maintain a robust agent and school network, improving regional lead quality and accelerating conversion timelines. Manage recruitment activities within a set fiscal-year budget while maximizing ROI through strategic event selection and digital engagement. Deliver exceptional customer experience through real-time support and continuous communication with prospects, parents, and partners. Strengthen brand visibility through localized marketing, webinars, school visits, and strategic collaborations with stakeholders. Provide data insights and reporting to inform enrollment strategies, improve targeting, and support internal decision-making.