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Work Background
Singer India LimitedConsultant - Growth and Strategy
Oct. 2024Delhi, IndiaAs a Consultant – Growth Strategy at Singer India Limited, I lead initiatives focused on expanding market share in a highly commoditized and competitive category. Tasked with the goal of growing our market share, I designed and executed an aggressive, insight-led market capture plan tailored to both structural and behavioral nuances of the Indian retail landscape. My approach blends rigorous market research, strategic foresight, and agile execution: Multi-Phase Market Blueprint: Developed and implemented a phased strategy combining channel restructuring, price optimization, and portfolio rationalization—delivering immediate results while setting up scalable growth levers. Product & Positioning Strategy: Launched a feature-led product to stem margin erosion and reposition Singer as a differentiated value brand, countering category-wide commoditization. Channel Transformation: Rolled out a dual-channel strategy (Direct Dealer vs. Distributor) based on dealer capability, geography, and credit risk appetite—enabling deeper penetration and controlled expansion. Governance & SOPs: Established end-to-end channel SOPs covering appointment, onboarding, credit governance, and conflict resolution—ensuring predictability, compliance, and partner confidence. Digital Sales Governance: Instituted weekly rhythm and KPI digitization using low-code tools to improve accountability, visibility, and cross-functional alignment. CXO Advisory: Partnered with the leadership team to embed price guardrails and real-time monitoring mechanisms—mitigating channel price wars and margin instability. Loyalty & Influence Engine: Initiated a partner loyalty framework and a data-driven influencer outreach model to drive preference and retention across competitive markets. I combine data-driven strategy with field-tested execution to drive sustainable growth. Whether advising C-level stakeholders or designing territory-level programs, my work is rooted in one principle: Growth with Discipline.
Purple Dart SolutionsCo-Founder
Sep. 2024As Co-Founder of Purple Dart Solutions LLP, I’ve been on a mission to build a technology company that solves real business problems through innovation, agility, and partner collaboration. From ideation to execution, I’ve led the company’s growth across three core verticals—Enterprise Solutions, Off-the-Shelf SaaS, and an Innovation Lab focused on emerging tech. Starting from a blank slate, I operationalized the business—handling entity registration, vendor onboarding, regulatory compliance, infrastructure setup, and the design of a multi-cloud-ready tech stack. But scaling a tech firm isn't just about operations—it's about building the right ecosystem. That’s why I architected a partner-led go-to-market strategy, forging alliances with HP, Microsoft, The SSL Store, Ingram Micro, and other channel ISVs to drive distribution, co-selling, and credibility in the market. Together, we built and executed strategic sales motions across public and private sectors, including deep engagement with PSUs and central ministries. On the delivery side, I led end-to-end infrastructure modernization and cybersecurity solutioning for enterprise clients—ensuring performance, resilience, and long-term alignment. I also embedded a CRM-based governance framework to enable pipeline visibility, customer success, and cross-sell growth. I’m passionate about building scalable tech businesses through partnerships, data-driven execution, and customer-first thinking. Let’s connect if you’re looking to collaborate, invest, or exchange ideas in the SaaS, cloud, or digital transformation space.
Purple Dart SolutionsDirector
Jun. 2024Gurugram, Haryana, IndiaAs the Co-Founder of Purple Dart Solutions LLP, I oversee the development and execution of key strategic initiatives that drive the company's growth and success. My responsibilities span across multiple critical functions, including: Leading market research to identify opportunities and develop data-driven strategies that align with market trends. Driving marketing initiatives to enhance brand visibility and customer engagement. Overseeing product management to ensure we deliver innovative, high-quality products that meet customer needs. Building and nurturing strategic partnerships that accelerate growth and expand our market reach. Spearheading customer acquisition and retention efforts, focused on delivering value and ensuring customer satisfaction. Managing financial and fund management to optimize resource allocation and maintain fiscal health. Fostering overall business growth by executing comprehensive strategies that drive long-term success. With a deep commitment to excellence, I work closely with cross-functional teams to ensure seamless execution of these initiatives, aiming to continually grow our market presence and deliver exceptional value to all stakeholders.
LightstormHead - Channel Program
Nov. 2022 - Sep. 2024Gurugram, Haryana, IndiaAt Lightstorm Telecom, I led the conceptualization and execution of India’s first partner-driven Cloud Networking Go-To-Market (GTM) model, fully integrated with AWS, Google Cloud, Oracle, and Microsoft Azure. Tasked with launching and scaling a Network-as-a-Service platform, I built a high-impact channel-first strategy designed for speed, scalability, and enterprise-grade outcomes. From AWS Marketplace onboarding to embedding cloud-native alliance layers into our GTM framework, I drove partner enablement programs and joint co-selling initiatives that directly translated into measurable impact. I orchestrated channel incentive structures, MDF utilization plans, and rebate programs, creating a performance-driven culture across our partner network. By aligning partner sales teams with our enterprise reps, I facilitated pipeline reviews, campaign retrospectives, and account-based planning, accelerating deal closures and driving ecosystem-wide momentum. I also established strategic partnerships with Supertron, Crayon, and other national distributors, expanding distribution reach and enabling deeper market penetration. A core part of my role involved engaging with C-level stakeholders, where I delivered consultative presentations demonstrating TCO reduction, cybersecurity benefits, and cloud networking ROI—ensuring business and technical alignment with partner and client priorities. During my tenure, I acquired 13 enterprise clients in just 9 months, built a $21M qualified sales pipeline, and increased partner productivity by 41% through a Salesforce-integrated partner portal and co-branded campaigns. This role underscored my belief that channel success lies in deep collaboration, aligned incentives, and shared growth vision—not just transactional partnerships.
OracleAPAC Business Development and Account Manager - Oracle for Startups
Oct. 2021 - Nov. 2022IndiaAt Oracle India, I was responsible for driving business development and go-to-market strategy for Oracle Cloud’s Startup Acceleration Program across the APAC region, covering India, Singapore, Australia, and Japan. My mandate was to engage digital-native businesses, build strategic partnerships, and help early- to mid-stage startups scale through cloud innovation. I developed repeatable GTM playbooks, tailored for Series A–C startups, and co-created industry-specific use cases by working closely with solution architects, delivery leads, and partner ISVs. Through CXO-level advisory engagements and product roadmap sessions, I was able to position Oracle Cloud as a business enabler—not just an infrastructure provider. Collaborating across time zones with regional and global teams, I ensured alignment between local execution and global strategic narratives, while leading the development of market-facing content and thought leadership in partnership with global marketing. I also supported multi-cloud deal positioning by co-pitching Oracle alongside other ecosystem partners in cross-functional enterprise sales cycles. Through a structured, data-backed approach, I built a $16M qualified pipeline and delivered $2M+ in ARR within a year—enabling startup clients to accelerate time-to-market, reduce infrastructure costs, and enhance scalability. I also led the onboarding of 33 startups, 9 of which achieved Series B+ funding milestones within 12 months. Ranked in the top 5% of APAC business development reps for deal velocity and average contract value, I view GTM success as a blend of ecosystem collaboration, technical credibility, and customer empathy—especially in high-growth, high-uncertainty markets like startups.
Usha InternationalBusiness Analyst
Apr. 2021 - Oct. 2021During my tenure at Usha International, I operated at the intersection of analytics, commercial strategy, and operational execution, using data as a lever for smarter decisions and scalable impact. Though brief, this role served as a crucial foundation for my future in data-informed business transformation. As a Business Analyst, I was responsible for driving strategic insights through data visualization, modeling, and cross-functional collaboration. I led the Sales Force Automation (SFA) and Dealer Management System (DMS) rollout across pan-India field teams—defining KPI frameworks and adoption metrics that ensured leadership alignment and field visibility. To enhance commercial agility, I deployed Power BI dashboards focused on pricing dynamics, procurement trends, and gross margin improvement. I also partnered with Financial Planning & Analysis (FP&A) and Demand Planning teams to model inventory aging, BOM sensitivity, and supply chain efficiency. I executed a 38% product portfolio rationalization, replacing low-margin SKUs with high-value alternatives. This contributed directly to a 3.5% contribution margin uplift in just two quarters. Additionally, I designed dynamic pricing corridors and embedded competitive triggers to support channel teams with real-time decision support. To future-proof inventory cycles, I implemented predictive reorder algorithms and categorized SKUs based on movement trends—enhancing working capital utilization and planning accuracy. My work resulted in a 20% reduction in SKU proliferation, leading to leaner, more responsive operations. This experience refined my approach to transforming raw data into actionable insights, fostering a mindset grounded in operational excellence, stakeholder collaboration, and strategic foresight—qualities that continue to inform every role I take on.
CKA Birla GroupProgram Manager - Digital Transformation
Apr. 2019 - Oct. 2020New Delhi Area, IndiaAs Program Manager, I led strategic digital transformation initiatives across 12 group companies, driving the adoption of digital technology as a lever for operational efficiency, innovation, and growth. My role required high-level cross-functional collaboration, technology program management, and a forward-looking approach to transformation. Key Responsibilities & Achievements: Cross-Company CXO Engagement: Collaborated with CXOs across all businesses to co-create technology-driven action plans aligned with their goals. IT Strategy Development: Led the development of the Group IT strategy in partnership with a consulting firm by assessing current digital maturity, capturing future-state objectives, and building an actionable roadmap. Startup Outreach Program: Designed and managed an innovation program to identify and onboard startup solutions, addressing real business problems and fostering a culture of experimentation. Digital Learning Implementation: Rolled out Udemy for Business across the group as a shared learning platform, enabling scalable skill development and continuous learning. Performance Governance: Conducted regular reviews with CIOs to track progress against KPIs, reinforcing accountability and a culture of continuous improvement. Group-Wide Tech Events: Organized enterprise-level events to showcase internal achievements, promote emerging technologies, and drive awareness of digital opportunities. Vendor Management: Managed strategic relationships with technology vendors and consulting partners to ensure smooth implementation and business alignment. This role combined digital strategy, innovation management, and enterprise collaboration to accelerate the Group’s technology-led growth agenda.
CK Birla GroupProgram Manager - Digital Transformation
Apr. 2019 - Oct. 2020New Delhi Area, IndiaWith the primary objective of achieving digital transformation and adoption of digital technology as a key lever of efficiency and growth across the C K Birla Group. 1. Cross-Company Engagement: Connected with CXOs across all 12 companies to develop action plans aligned with their goals, selecting technology solutions to drive success. 2. Group IT Strategy Development: Led the development of the Group IT strategy by conducting a comprehensive study of the current state, business goals, and priorities, collaborating with a consulting firm. The study informed a strategic roadmap, which was executed. 3. Innovative Program Management: Managed a startup outreach program to identify contemporary solutions for business challenges, fostering a culture of innovation. 4. Shared Learning Platform Implementation: Successfully implemented Udemy for Business as a shared service for all 12 companies, enhancing continuous learning opportunities. 5. Performance Monitoring and Improvement: Conducted regular reviews with CIOs to monitor key performance indicators, driving a culture of continuous improvement. 6. Group-Wide Events Organization: Organized group-wide events to recognize company achievements, create awareness, and promote emerging technology solutions for business growth. 7. Vendor Management: Managed relationships with technology consulting vendors to ensure seamless integration of external expertise. This role blended strategic planning, collaborative engagement, and innovative initiatives to drive technology-enabled business growth across the C K Birla Group
Orient ElectricHead - Sales Operations & Planning
May. 2017 - Mar. 2019New Delhi Area, IndiaReporting to the Business Unit Head during this tenure, I held a multifaceted role that encompassed key responsibilities instrumental in driving business success. These included: Channel Management: Strategizing and executing effective channel management initiatives to enhance distribution and market reach. Supply Chain Efficiencies: Implementing measures to optimize supply chain processes, ensuring streamlined operations and cost-effectiveness. Pricing Management: Spearheading pricing management strategies to maintain competitiveness and maximize revenue. Demand Planning: Driving demand planning activities to align product availability with market requirements. Sales Force Efficiencies: Introducing and managing initiatives to enhance the effectiveness and productivity of the sales force. Go-to-Market Strategy Execution: Playing a pivotal role in executing the Go-to-Market strategy, ensuring alignment with business objectives. Channel Partner Profitability Assistance: Collaborating with channel partners to enhance their profitability through strategic support and initiatives. This dynamic role allowed me to contribute to various aspects of business operations, from channel dynamics to supply chain optimization and sales force effectiveness.
Orient ElectricAssistant General Manager - Strategic Planning
Oct. 2014 - May. 2017New Delhi, IndiaAs the primary strategic advisor to the CEO of a diversified multi-SBU enterprise, I spearheaded cross-functional initiatives to drive business transformation, operational efficiency, and long-term value creation across four distinct business units. Core Competencies & Responsibilities: Business Intelligence & Data Analytics: Leveraged advanced financial modeling, competitive benchmarking, and KPI dashboards to deliver actionable insights, enabling C-suite leaders to formulate long-range corporate strategies and annual operating plans. Enterprise Performance Governance: Designed and deployed performance measurement frameworks, setting unit-level KPIs, facilitating quarterly business reviews (QBRs), and ensuring strategic alignment across the enterprise portfolio. Strategic Program Management: Orchestrated organization-wide strategic initiatives, integrating operational synergies, market intelligence, and risk mitigation into corporate decision-making. Key Accomplishments: Digital Procurement Transformation: Led the implementation of SAP Ariba for centralized procurement, consolidating ~30% of total spend and eliminating redundancies from legacy decentralized sourcing models. Enterprise Risk & Insurance Optimization: Negotiated and secured comprehensive general liability insurance, enhancing organizational resilience and risk coverage. Market Intelligence Acquisition: Procured and integrated retail audit reports and census datasets, enriching market insight capabilities and informing data-driven GTM strategies. Impact: Delivered a holistic, analytics-driven approach to strategic management—optimizing procurement, fortifying enterprise risk controls, and institutionalizing a data-first culture that supported sustainable growth and profitability.
Orient ElectricSr. Manager - Strategic Planning
Oct. 2014 - May. 2017New Delhi, India🏢 Strategic Analyst to CEO | Driving Business Transformation In my role reporting directly to the CEO of a multi-SBU company, I played a pivotal role in steering strategic initiatives across four business units. My core responsibilities included: 📊 Data-Driven Decision Support: Analyzing business and financial data to provide actionable insights, aiding business leaders in defining long-term strategies and annual budgets. 🎯 Performance Monitoring and Review: Post strategy and budget formulation, I defined key performance indicators for each business unit, orchestrating regular reviews to ensure alignment with organizational goals. 🌐 Organizational Level Strategic Management: Overseeing and managing all strategic activities at the organizational level, contributing to cohesive and goal-oriented operations. Key Achievements: - Online Procurement Transformation: Implemented SAP Ariba, centralizing 30% of procurement, a significant shift from decentralized processes at the business unit level. - Insurance Procurement: Successfully negotiated and procured general liability insurance, providing comprehensive coverage for the company. - Market Insights Enhancement: Negotiated and procured retail audit reports and census reports, enabling the organization to gain valuable market insights. This role allowed me to demonstrate a holistic approach to strategic management, integrating data analysis, procurement optimization, and risk mitigation to contribute to the company's overall success.
BirlasoftBusiness Development
Jun. 2014 - Oct. 2014Noida Area, IndiaMarket Entry & Growth Strategy: Orchestrated end-to-end business development initiatives in the Australian market, converting a high-barrier, underperforming region into a profitable growth territory. Pipeline Development & Sales Enablement: Designed and executed a greenfield market hunting strategy, building a qualified sales pipeline with a revenue target of USD 8M, leveraging account mapping, industry segmentation, and competitive positioning. Strategic Deal Acquisition: Closed two marquee enterprise contracts valued at USD 2M each, driving cross-border collaboration with Global Development Centers (GDCs) to ensure delivery excellence and customer satisfaction. Impact: Accelerated regional revenue growth, strengthened the company’s footprint in a competitive market, and established a repeatable go-to-market (GTM) model for high-value B2B enterprise sales.
Aircel LimitedSummer Intern
Apr. 2012 - Jun. 2012Gurgaon, IndiaMarket Performance Diagnostics: Led a comprehensive analysis of the demand flow process for the Chennai region—a historically high-performing yet declining market—identifying systemic bottlenecks and operational inefficiencies within the distribution network. Field Intelligence Gathering: Conducted on-ground market assessments to capture real-time distributor, retailer, and channel partner insights, enabling a fact-based understanding of supply chain pain points. Zonal Distribution Validation: Executed zonal-level audits and validations, mapping regional variations in demand and supply patterns to inform targeted intervention strategies. Process Automation & System Robustness: Delivered strategic recommendations to enhance automation resilience within the distribution ecosystem, improving operational speed, accuracy, and scalability. Business Intelligence (BI) Optimization: Identified BI system gaps, recommending data analytics enhancements to support predictive demand planning and agile decision-making. Impact: Contributed to the design and deployment of a resilient demand fulfillment planning framework, strengthening supply chain efficiency and creating a sustainable platform for market performance recovery and growth.
Tata Consultancy ServicesAssistant System Engineer
Nov. 2008 - May. 2011Hyderabad Area, IndiaEnd-to-End Application Lifecycle Management: Led the operation, enhancement, and maintenance of SMS and messaging applications for Tier-1 Telecom Service Providers, ensuring high availability, low latency, and optimal system performance. Data Analytics & Performance Reporting: Leveraged data mining, KPI dashboards, and trend analysis to deliver actionable intelligence, enabling stakeholders to make informed strategic and operational decisions. Client Enablement & Technology Adoption: Designed and delivered client training programs on emerging telecom technologies, feature upgrades, and industry best practices to drive user adoption and maximize ROI. Cross-Functional Coordination: Acted as the primary liaison between development, operations, and client teams, ensuring smooth project execution, risk mitigation, and SLA adherence. Service Request & Incident Management: Managed service requests and incident resolutions with 100% SLA compliance, utilizing ITIL-based processes for efficiency and consistency. Talent Development & Knowledge Transfer: Mentored and onboarded new team members, building technical proficiency and domain expertise to strengthen team capabilities. Impact: Delivered mission-critical telecom software solutions with a focus on uptime, scalability, and customer satisfaction—driving both operational excellence and client trust.
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