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Work Background
HUB47Events Lead-Volunteer
Oct. 2024
Green Hill SportsMarketing Manager
Jan. 2022Dubai, United Arab EmiratesResponsible for overseeing the marketing mix across all product lines, including pricing, product development, managing marketing budgets, and distribution strategies.
Developing and implementing strategies, while monitoring advertising campaigns across ATL, BTL, and Digital channels to ensure product alignment with target demographics and enhance brand credibility.
Evaluating global partner and distributor relationships, setting performance targets, providing marketing and sales support, and monitoring their offline and online performance to ensure success.
Ensuring consistent adherence to brand guidelines within the partner network on a global scale.
Supporting product development and marketing initiatives for combat sports federations collaborating with the brand worldwide.
Supervising advertising and marketing design processes to maintain brand consistency.
Leading event management, including trade shows, fight shows, promotions, and other sponsored events, facilitating the creation of co-branded products with a team of designers.
Coordinating the development of marketing materials in alignment with brand guidelines.
Developing marketing and sales strategies for gyms and clubs in the UAE.
Formulating marketing and sales strategies for global drop-shipping partners.
Leading the design, development, and operation of the e-commerce website and its integration with internal systems.
REDtone Digital Services Manager Marketing & Business (esports)
Jun. 2021 - Dec. 2021Lahore, Punjab, PakistanLed the Esports Division, overseeing all aspects of its operations.
Managed sponsorship and partnership activities, both locally and globally.
Cultivated and nurtured relationships with esports partners on a local and international scale.
Collaboratively formulated tournament plans and proposals in conjunction with global partners.
Developed Go-To-Market (GTM) strategies for all esports products and services.
Crafted comprehensive marketing plans tailored to esports tournaments.
AlchemativeMarketing Manager
Jan. 2021 - May. 2021Lahore District, Punjab, PakistanHeading the marketing team.
Looking after the entire product portfolio including e-comm solutions and Shopify apps, Bespoke software, Ginkgo Retail, Enlyst Smart Recruiting etc.
Looking after and developing GTM strategy including partnership and affiliate programs for all products.
Exploring the partner potential in local and international markets in order to develop synergies.
Managing the promotion mix for all products consisting mainly of digital marketing, direct marketing, PR and advertising.
Implementing digital marketing strategies pertaining to SMM, SEM, SEO, content marketing, PPC campaigns etc.
Developing and implementing digital content strategies.
Bullseye DDBBusiness Director
Feb. 2018 - Dec. 2020LahoreManaged key accounts, including Nestle (Nescafe) and Pepsico (Pepsi, 7up, Mirinda, Sting, Mountain Dew, Lays, Kurkure, and Cheetos, etc.), ensuring top-tier client relationships and satisfaction.
Led and executed brand activation initiatives, PR events, corporate events, conferences, experiential marketing, and OOH advertising campaigns.
Oversaw 360-degree communication encompassing client interactions, operations, planning, strategy development, and financial management.
Directed marketing efforts across diverse channels nationwide, including malls, parks, schools, colleges, universities, cinemas, HORECA, Local and Modern trade outlets.
Took charge of revenue generation, maintaining healthy profit margins, and actively contributed to new business development initiatives.
Lead a team of key account managers and operation managers for the entire region.
Was incharge of business forecasting and strategic goal setting for the region.
Bullseye DDBSenior Key Account Manager
Mar. 2015 - Jan. 2018Lahore, Punjab, PakistanManaged key accounts, including Nestle (Nescafe) and Pepsico (Pepsi, 7up, Mirinda, Sting, Mountain Dew, Lays, Kurkure, and Cheetos, etc.), ensuring top-tier client relationships and satisfaction.
Led and executed brand activation initiatives, PR events, corporate events, conferences, experiential marketing, and OOH advertising campaigns.
Oversaw 360-degree communication encompassing client interactions, operations, planning, strategy development, and financial management.
Directed marketing efforts across diverse channels nationwide, including malls, parks, schools, colleges, universities, cinemas, HORECA, Local and Modern trade outlets.
Took charge of revenue generation, maintaining healthy profit margins, and actively contributed to new business development initiatives.
AlchemativeMarketing Specialist
Jan. 2015 - Mar. 2015LahoreProduct planning and launch: Education Management Systems.
Leading Market Research in the planning phase and consolidated results.
Devising pricing strategy and formulating packages.
AlchemativeManager Business Development
Sep. 2013 - Jan. 2015LahoreGenerating leads and identifying the technical query in coordination with other departments.
Meeting with corporate and SME representatives regarding various IT solutions.
Carrying out the account management functions of different clients in software design.
Serving as a Pre-Sales resource for various Information and Network Security solutions.
Serving as a sales resource for Social Media campaigns.
JazzRegional Executive Mobile Financial Services
Mar. 2012 - Aug. 2013Islamabad, PakistanAs a member of the pioneering team at Mobilink, played a vital role in the successful launch of Mobicash, assuming responsibility for all Mobile Financial Services (MFS) operations in the region.
Solely orchestrated the coordination efforts with the regional indirect sales team for the pilot and subsequent commercial launch.
Managed the comprehensive agent documentation and onboarding process, which spanned a year, while concurrently coordinating compliance and risk activities conducted by Waseela Microfinance Bank.
Served as the primary point of contact for troubleshooting and resolving issues related to the service in the region.
Conducted training sessions for sales teams, franchisees, and retail channels on product knowledge and operational procedures.
Coordinated all Trade Marketing activities for Jazzcash with regional vendors, including tasks such as fascia installation, 'Available here' signage, and shop branding.
Assumed responsibility for enhancing regional performance through collaboration with the sales team on various sales promotions.
Ensured the numerical distribution of Jazzcash agents, focusing on an optimal geographic spread that accounted for both urban and rural factors, all while maintaining a high-quality agent base.
Bulleh Shah Packaging Pvt. Ltd. (BSP)Intern
Jul. 2010 - Aug. 2010Lahore, PakistanIndustrial Marketing Department.
Spatial MagazinePromotion Executive
Apr. 2010 - Jan. 2012
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