Yahia Mouammine

Branch Manager and Business Consultant @Attijariwafa bank

MarketingSales & BizDevConsultingEducationBusiness OwnerEmail Marketing ManagerGrowth HackerCopywriterCustomer Success ManagerLecturerSales ManagerBusiness Development ManagerCustomer ServiceClient Relations SpecialistChat SupportLive ChatBusiness AnalystCustomer ResearcherEngagement ManagerMarketing DirectorProfessor

I am a marketing scholar, consultant, and banking professional with over a decade of leadership experience in retail banking and business development. Currently, I serve as a Branch Manager at Attijariwafa Bank, where I lead strategic planning, oversee daily operations, and drive commercial growth while ensuring customer satisfaction and team development. I hold a PhD in Neuromarketing and Consumer Behavior from Ibn Tofail University. My academic journey focuses on bridging neuroscience, artificial intelligence, and marketing. Over the years, I have authored and co-authored six peer-reviewed journal articles and presented at six international conferences, including AICSET 2025 and the International Conference on Business Economics, Marketing & Management Research. My research explores consumer emotions, feel data, and the ethical implications of neuromarketing practices. I am fluent in English, French, Italian, and Spanish, and I combine my multicultural perspective with expertise in consumer insights, digital marketing, data analysis, and strategic leadership. I am passionate about applying evidence-based strategies to help businesses harness the power of AI and consumer psychology to better connect with their customers and foster growth. Outside of my professional roles, I share insights on my website, Webdoc Marketing, where I write about marketing, innovation, and the evolving relationship between brands and consumers.

People also viewed

Serge Beliaev

Loyalty marketing expert @Loyalz, JetSet, PLUS Consulting, Jakala

ConsultingMarketingC-level Executive+4 tags

Michael Klaus H. Schaeffler

Owner @Createyoursuccess4life

Business OwnerStartup Founder

Kardelen Kose

Holistic Business Psychologist @Holistic Business Psychologist

Gonçalo Santos

Key Account Manager @MyCareforce

Service Quality ManagerCustomer Retention SpecialistCustomer Care Specialist+11 tags