Prometej Publishing HouseSALES AND MARKETING MANAGER
Apr. 1999 - Apr. 2000Novi Sad➦ Provided analysis, solutions, and general marketing expertise for new and existing products, influencing all phases of marketing, including projects such as 'Yellow Pages Initiative' and 'Encyclopedia of Novi Sad' ➦ Contributed to developing brand strategy and marketing plans to drive positioning, national and local promotions and consumer engagement including: designs, pricing, placement, advertising and customer messaging ➦ Managed marketing execution across numerous communication channels including digital and social ➦ Influenced branding processes including: distribution of a product, what medium is best for in venue execution and how to shape product messages for channel and customer