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Work Background
ACEFounder, Research and Strategic Design Director
Jan. 2024Global
YONECo-Founder, Creative and Branding Director
Sep. 2015 - Apr. 2024World WideYONE is a branding and narrative platform for visionary brands. In 2015 we established our creative hub from Box 1824 in New York City and have since worked with globally renowned brands such as Havaianas, Grupo Boticario, EBANX, XP Inc, XP Investimentos, Clear, Rico, Schutz, DASA, Dr. Consulta, Electrolux, McDonald's, Anheuser-Busch InBev, AMBEV, Olympikus, C&A, Riachuelo, iFood, Airbnb, Grupo Iguatemi Jereissati, Embraer, Melissa NYC, Electric Sky, Stella Artois, Budweiser, Colorado, Hoegaarden, Brahma. As the co-founder and Creative and Branding Director, I am responsible for ensuring that all brand strategy and expression projects are consistent, coherent, and culturally relevant. I am confident that our team can deliver culturally relevant results that position our clients forward.
Freelancers UnionSenior Creative and Design Strategist
Nov. 2013 - Aug. 2015São Paulo Area, BrazilAs a Senior Creative Strategist, I spearheaded numerous projects where I developed Brand Identity, Communication Strategy, Desk Research, Semiotic Research, Design and Innovation Research, Visual and Verbal Storytelling, Brand Strategy & Direction for Innovation. My portfolio includes global clients such as Heineken, Nestlé, C&A, Ambev, Iguatemi, Box1824, Mandalah, CO.R, Studio Ideias, TAM, F.Biz, W3Haus, Bloom, Time Out Magazine, and many others. I specialize in working with Brand Narratives and Cultural Relevancy, and I thrive in multidisciplinary teams. My leadership skills, research, insights, and semiotic talents are second to none.
Box 1824 Planejamento e Marketing.Head of Design
Oct. 2009 - Nov. 2013São Paulo Area, BrazilDirector of Design/Strategic Designer. Box1824 is an office for innovation, consumer & culture research, and trends and is currently the biggest Consumer Research Office in LATAM. I joined Box1824 in 2009 as a Senior Graphic Designer. The following year, I established and led the Design department as Creative Strategist and Head of Design. I managed a team of five Designers/Art Directors, producing projects for more than 30 global clients, including Pepsico, Ambev/InBev, Nestlé, Nike, Adidas, Melissa, Itaú, and Burger King. I oversaw every stage of these projects, from ideation to content development, and directly contributed to the Visual and Aesthetics Direction of each deliverable. I also created, developed, and maintained the company's internal culture, encouraging co-creation and providing periodic feedback to the team. :: Encouraging the co-creation of reports, graphics, videos, and other graphic media, on and offline. :: Reviewing all the company's design work, internal and external, always looking for the most cutting-edge references for all deliveries; :: Briefing photographers to direct and ensure photo quality; :: Directing visual storytelling & consulting and improving verbal storytelling and tone of voice. :: Making periodic feedback meetings with the team to identify and resolve problems and encourage positive performances, making recommendations on points to be improved, and instigating aspirations and career goals; :: Observing, recognizing, and planning team growth;
Folha de S.PauloLead Graphic Designer
Sep. 2008 - Oct. 2009São Paulo Area, BrazilFolha de São Paulo is one of Brazil's top newspapers. As the Lead Graphic Designer, I designed magazines like Revista da Folha and Guia da Folha SP, participated in weekly content meetings, and managed the design process from start to finish, creating aesthetic identities for single publications and cover stories. :: visual storytelling :: interactive and press media diagramming, graphic design creation for guides and magazines + design project management. :: publishing :: brand identity :: visual aesthetic consultancy :: teamwork :: strong ability to meet deadlines under high pressure
Estação Design GráficoJunior Graphic Designer
Mar. 2008 - Sep. 2008São Paulo Area, BrazilEstação Design Gráfico is a small design studio based in São Paulo which develops projects for clients in the cultural and retail sectors. While working there, I was responsible for the visual identity and diagramming of the company's projects, working in a small team to deliver the best design solutions. :: diagramming, creating, and developing design media (online / offline) :: brand identity :: publishing :: teamwork :: visual storytelling :: meet deadlines under pressure
Editora 34Graphic Designer
Sep. 2007 - Mar. 2008At Editora34 + Bracher & Malta, I was responsible for the publishing house's website and for the communication area of Bracher & Malta, a small agency incubated inside Editora34 that had one client: Itaú BBA. I was responsible then for diagramming pieces and media for newspapers and magazines and for creating the visual identity of the Bank's internal communication.
Metrô de São PauloCommunication and Marketing Trainee
Sep. 2006 - Sep. 2007São Paulo Area, BrazilMetrô de São Paulo is the subway and train company of São Paulo, Brazil. I worked there as a Communication and Marketing Trainee. I was responsible for directing the suppliers that worked for the Metrô SP marketing department, working on the Marketing meetings, deciding the agencies' scope of work, and articulating and facilitating the agencies' work through constant feedback, discussions, and approval marketing deliverables.
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