Supreme Audit Institution Pakistan, Auditor General of PakistanAssistant Director, Deputy Director & Director
Jan. 2008Pakistan
“Where Financial Precision Meets Strategic Communication & Public Impact”
MEDIA BUYER | FINANCIAL STRATEGIST | AUDIT & ACCOUNTS OFFICER (CSS)
PROFESSIONAL SUMMARY
• Results-driven financial and media professional with 18+ years of experience managing multi-million public funds in civil and defense sectors.
• Expert in audit, compliance, financial governance, and risk management aligned with regulatory frameworks.
• Hands-on experience in digital marketing, media buying, and performance optimization across Google, YouTube, Facebook, and Instagram.
• Proven ability to improve ROI through data-driven strategies and budget optimization.
• IFAC fellowships holder with strong analytical, leadership, and decision-making capabilities.
CORE SKILLS
• Financial Management
• Budget Planning & Forecasting
• Audit & Compliance
• Risk Management
• Media Buying
• Performance Marketing
• Digital Advertising (Google Ads, Meta Ads)
• ROI Optimization
• Data Analysis
• Strategic Planning
PROFESSIONAL EXPERIENCE
• Managed and audited large-scale public sector funds ensuring compliance with financial regulations.
• Led financial planning, budgeting, and expenditure control processes.
• Implemented risk management and internal control systems to enhance accountability.
• Executed digital marketing campaigns with focus on performance optimization and ROI growth.
• Analyzed campaign data and adjusted strategies to improve conversion rates and efficiency.
CERTIFICATIONS & PROFESSIONAL DEVELOPMENT
• IFAC-recognized Fellowships in Financial Management
Fellow Institute of Financial Accountants (UK), Fellow Institute of Public Finance Accountants (PAK), Fellow Institute of Public Accountants (Australia)
• Continuous professional development in audit, finance, and digital marketing in the form of numerous certifications . Some of which include IELTS, international Certification in Financial English (ICFE), International Intensive Training Program on Performance Auditing/Evaluation etc etc
