Stears Design Lead
Apr. 2021 - Sep. 2022Led collaborative efforts between the design and management team to refine the company brand strategy, and redesign the company brand assets to reflect the new brand. We also started work on a scalable design system called Vector by leveraging Tailwind and UntitledUI. Supervised the re-design of the insights platform to align with the new brand and a fresh creative direction. The redesign efforts required an overhaul of the legacy UI designs and improvements on the product UX. The redesign helped position Stears as a leader in quality information on Africa and led to a 25% growth in subscription. Supervised the end-to-end design of the Stears mobile app to provide unrivalled access to the deep insight and analysis that Stears offers on Africa. The launch of the Stears mobile app led to the acquisition of over 8,000 new users and 20,000 app downloads. Supervised the design and usability testing of new features for the Stears election center on both web and mobile platforms. The re-designed product attracted over 600,000 weekly visitors during the Nigerian elections. Managed the design project of industry reports for local and global brands like UNDP, Foreign Commonwealth & Dev office, Luminate, UK-Nigeria Tech Hub, Sterling Bank, NSIA, FSDH, and TechCabal. Design efforts for client projects generated over $100,000 in company revenue. These reports were converted to reusable templates for future industry reports Created goals for the design team, that were strategically aligned with the goals and objectives of the product and engineering team.