Frassers GroupSales Executive / Partner
May. 2019 - Oct. 2020Venice Beach, California• Helped launch new CBD beverage brand with primary responsibilities for marketing and new sales growth.
• Researched the CBD/THC/cannabis industry and market to identify opportunities for product penetration. • Created partnerships with vendors, suppliers, retailers, dispensaries, and others to market and sell product.
• Served as brand ambassador to increase brand awareness at marketing events for educating customers. • Onboarded new clients, maintained required documentation, and processed new product orders. • Oversaw development and production of products and assisted with distribution operations and logistics. • Identified investors to build capital for ongoing business development and growth for market penetration. • Hired talent to sell and support products in both B2B and B2C roles through direct and indirect marketing. • Engaged in B2B sales within the THC and CBD market, connecting with business owners and sales reps.
• Prepared marketing program collateral to present to B2B buyers to educate and promote new products. • Delivered training to budtenders, dispensary staff, and others involved at the distribution point of sales. • Created additional promotional content and executed strategies to increase sales in B2B markets. • Tracked revenues, maintained budget reports, and delivered presentations to partners on business growth.