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Work Background
Home MobilityManaging Director (CEO)
Jan. 2019The implementation of a customer centric B2C Lead Generation Capability (Hub) for a startup within the stairlift industry in the MENA region, delivering a 96% increase in its installation base.
Consumer products | Home Medical Equipment (HME) | Durable Medical Equipment
Super Brasil Company salGeneral Manager (COO)
Jan. 2007 - Dec. 2018A successful business turnaround delivering significant growth (40%) and double digit EBITA. A key strategy leadership role reporting to the CEO, for a family-owned Coffee roaster and distributor, responsible for a manufacturing site and four national distribution centres.
FMCG | Beverages | Vending systems | Coffee | Espresso
Home MobilityGeneral Manager (Founder)
Jul. 1999 - Dec. 2007Launch of a Start-up ($500k annual sales) for the marketing and distribution of Home Medical Equipment , sourced from world leading, exclusive suppliers. Pioneered the sale of high value Home Medical Equipment solutions by developing B2C digital marketing sales programs to overcome price premiums for branded goods.
Consumer products | Home Medical Equipment (HME) | Durable Medical Equipment
Mars IncFinancial Controller
Jan. 1997 - Dec. 1999Responsible for the financial planning and delivery of the division's short- and medium-term plans. ($200m)
FMCG - Confectionary | Food | Ice Cream | Beverages | Pet Food
Mars IncBusiness Planning Manager, MENA
Jan. 1994 - Dec. 1997Responsible for the central planning and logistics function across the Middle East ($ 120m).
FMCG - Confectionary | Food | Ice Cream | Beverages | Pet Food
Mars IncMarketing and Sales Operations Manager, MENA
Jan. 1992 - Dec. 1994Created this pivotal role, underpinning the unit's accelerated sales growth program ($50m to $120m), by horizontally integrating the business wide activities with the business plan, across 13 markets.
FMCG - Confectionary | Food | Ice Cream | Beverages | Pet Food
Mars IncCountry Manager
Jan. 1988 - Dec. 1992Delivered significant growth in sales in grocery trade (20%) by improving trade coverage, distribution, new product launches and product visibility, in addition to salesforce training and activity-based sales planning.
FMCG - Confectionary | Food | Ice Cream | Beverages | Pet Food
Shephard HillSite Engineer
Jan. 1986 - Dec. 1987United Kingdom
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