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Work Background
Product Design Manager
ShopeeProduct Design Manager
Jan. 2023 - May. 2024Greater Jakarta Area, IndonesiaAs Product Design Manager at Shopee, I led and scaled a regional design team, fostering a collaborative and high-performing culture across multiple markets. I established core design processes, improved cross-functional alignment, and introduced strategic design roadmaps that enhanced product delivery and team efficiency. By championing user-centric thinking, I helped drive meaningful improvements in product engagement and long-term user satisfaction.
Design Lead | Shopee Games
ShopeeDesign Lead | Shopee Games
Feb. 2019 - Jan. 2023Greater Jakarta Area, Indonesia
Design Lead
GrabDesign Lead
Apr. 2017 - Feb. 2019Greater Jakarta Area, IndonesiaAt Grab, I led the integration of Kudo’s design team into the regional ecosystem, aligning workflows and establishing clear processes to support collaboration at scale. I restructured the team to specialize roles, introducing UX writers and separating UX and UI functions, which improved focus, clarity, and output. This transition played a key role in strengthening the design foundation for key Grab products.
UI/UX Lead
Kudo - PT Kudo Teknologi IndonesiaUI/UX Lead
Feb. 2016 - Apr. 2017Greater Jakarta Area, Indonesia• Led the design team at Kudo - PT Kudo Teknologi Indonesia, fostering skill development and industry-standard excellence. • Delivered top-tier designs supporting rapid user acquisition in a startup environment. • Elevated design quality through structured workflows and task management.
Senior UI/UX Designer
Giinger Pte LtdSenior UI/UX Designer
Feb. 2014 - Jan. 2016Singapore
Art Director
N3O Indonesia Advertising AgencyArt Director
Jan. 2011 - Jan. 2014Greater Jakarta Area, Indonesia
Regional Graphic Design
Lippo GroupRegional Graphic Design
Jan. 2009 - Jan. 2011

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Design & Management Consulting Expertise
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