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Work Background
Iniciativas EmpresarialesFreelance Author
May. 2023Barcelona, Catalonia, SpainDevelopment of a course on persuasive communication for businesses targeting managers and middle management in companies with presence in Spain and Latin America.
Somos Reinventadas AcademyCopywriting trainer
Feb. 2023Sydney, New South Wales, AustraliaCopywriting and communication trainer at Academia Reinventadas, an agency established in Sydney, Australia, to provide digital tools to support Spanish-speaking women entrepreneurs in Australia.
Profesional independienteJournalist, Copywriter, Content creator
Sep. 2020La Serena, Coquimbo Region, ChileAs a freelance professional, I assisted small and medium-sized businesses in content strategy for their digital media. I developed market studies, communication strategies, editorial calendar creation, SEO-optimized article writing, landing page writing, and complete website copywriting.
Ceduc UCNCommunications coordinator at PACE CEDUC UCN.
Nov. 2017 - Jul. 2018Coquimbo, Coquimbo Region, ChileDesign and execution of communication strategy associated with PACE activities. Generation and dissemination of written and audiovisual content, social media updates, design and management of merchandise, organization of public events, execution of content leveling modules for new students in higher education at the CEDUC UCN Technical Training Center.
Atacama Viva Digital MagazineWeb Journalist
Nov. 2014 - Jun. 2017Copiapó, Atacama, ChileCreation of written and audiovisual content for the digital magazine. Conducting interviews, coverage, and hosting of web news programs. Development of corporate audiovisual content for the mining sector.
Global Media ConsultoresCommunications Advisor
Dec. 2013 - Oct. 2014Copiapó, Atacama, ChileAdvising various public institutions and private companies in the development and implementation of their communication plans, contributing to improved appreciation and positioning with respect to their stakeholders and clients. Setting communication milestones, media monitoring, crisis management, and public relations development.
National Council for Culture and the Arts, Atacama, ChileCorporate Communications Manager
Jun. 2012 - Nov. 2013Copiapó, ChileDevelopment and implementation of the institutional communication plan. Coordination of internal activities such as cross-sector meetings, Regional Tourism Board meetings, drafting of informative minutes, scheduling of authority's agenda, media management advisory, press appearance tracking, and creation of internal and external content. Coordinating external communications, including public event coordination, media presence management, institutional social media handling and updates, field visits promoting CNCA's work, meetings with stakeholders, and ongoing communication with them regarding funding opportunities.
Atacama Regional GovernmentCommunications Advisor
Mar. 2009 - Jun. 2012Copiapó, Atacama, ChileAdvising the Regional Governor on communication matters, media management, crisis management, and planning potential conflict scenarios. Ensuring media presence and developing autonomous and joint communication agendas with other public and private stakeholders. Daily briefings to the authority and alerting on conflict issues along with proposed communication strategies. Monitoring public appearances, organizing public events and press conferences, as well as public accounts. Coverage of activities involving the authority. Coordination of the regional public sector communicators' network.
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