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Work Background
International Gemological Institute - USABrand Marketing Specialist
Aug. 2025Mumbai, Maharashtra, IndiaAt IGI, I focus on shaping the brand’s voice through carefully crafted content and storytelling. My role sits at the intersection of creative expression and strategic alignment, ensuring that every word and idea reflects the values of one of the world’s most trusted gemological institutes. I work closely with the marketing and branding teams to conceptualise campaigns, write content for internal and external communication, and contribute to brand-led initiatives across India and IGI’s international network. Whether it is a launch event, digital campaign or educational initiative, my aim is to build narratives that connect and inspire. On a day-to-day basis, I help transform ideas into content across platforms, refining our tone of voice and ensuring consistency across messaging. This includes working on corporate decks, event scripts, leadership communication, and creative brand assets. Every project is an opportunity to deepen engagement and elevate IGI’s positioning. With the institute being a proud Blackstone portfolio company, the storytelling carries an added layer of global purpose and accountability.
ELIXIA INCMarketing Communications Specialist
Feb. 2025Dubai, United Arab EmiratesShaping Elixia’s brand identity with cohesive messaging, engaging narratives, and market-aligned communication. Crafting compelling campaigns, website content, and sales collateral to elevate Elixia’s presence in the logistics-tech space. Driving email campaigns, media planning, SEO, and content strategies to enhance visibility, generate leads, and position Elixia as a leader in logistics-tech. Tracking campaign success, refining marketing strategies, and leading the development of Elixia’s Brand Guidebook for a unified brand voice.
JLLAssistant Manager Marketing Communications
Mar. 2023 - Feb. 2025Mumbai Metropolitan RegionPlayed a pivotal role in brand marketing whilst improving communication strategies through engaging newsletters and branding assets boosting client engagement. Standardised key client documents, including Monthly Management Reports and Quarterly Business Reviews, for high-impact presentations tailored to upscale clientele. Created and implemented campaigns and pitch decks to enhance JLL's brand identity, driving client acquisition and retention in the ultra-luxury market. Launched targeted social media marketing campaigns to increase JLL’s brand presence and engagement with premium clients. Led SEO content optimisation to improve online visibility of JLL’s PAM Markets vertical and reach wider audiences effectively.
Voi Jeans IndiaContent Coordinator
Apr. 2022 - Mar. 2023Lancashire, England, United KingdomCollaborated closely with Firoz Bux and Awaiz Ahmed, Directors of VOI London and VOI Jeans India, respectively, to develop impactful marketing strategies tailored to the Indian market. Assisted the marketing team at VOI London in crafting content and campaigns that enhanced the visibility of VOI Jeans across India. Conceptualised and implemented creative visuals and social media strategies, resulting in a significant increase in customer engagement and sales across both online platforms and retail stores nationwide. Played a key role in establishing VOI Jeans as a recognised entity within the growing Indian fashion market, aligning the brand’s presence with VOI London’s vision.
MikoDigital Content Writer (Intern)
Sep. 2021 - Feb. 2022Mumbai, Maharashtra, IndiaCreated compelling and educational content for MIKO's AI robots during the prototype phase. Worked closely with the product development team to craft child-friendly content that enhanced the robots' interactive features. Conducted in-depth research and introduced innovative concepts to elevate the educational content of the AI robots.
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