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Work Background
PBJ Enterprises LLCCo-Founder / Principal Consultant
Jun. 2025Co-founder of a multi-venture family business. Provides fractional leadership and consulting services to eCommerce and digital clients with a focus on growth, optimization, integrations, and strategy. Also supports creative events through EverLuxe Florals.
Mann Lake Bee & Ag SupplyDirector, eCommerce & Digital Marketing
Feb. 2023 - Apr. 2025Led digital transformation across two brands (Mann Lake & Stromberg’s Chickens). Oversaw BigCommerce sites, mobile app launch, Amazon channels, budget/P&L, and strategic planning. Delivered measurable channel growth, team expansion, and operational maturity.
Brief Insanity, A Division of American MillsVP, eCommerce
Feb. 2022 - Feb. 2023Maple Grove, Minnesota, United StatesDefined eCommerce P/L, drove significant customer acquisition and profitable top-line revenue growth, optimized existing and expanded eCommerce systems and capabilities (Shopify, Amazon Seller Central, Mailchimp, WMS/XPS Shipping, Back-in-Stock Notifications, Ratings & Reviews, Social Proof Marketing), established and optimized profitable digital advertising programs (Google Ads, Amazon Advertising, 3rd Party), established Amazon FBA forecasting and replenishment process, eCommerce product catalog organization and optimization, Sales analysis, forecasting, and budgeting, established recurring e-commerce reporting standards (Google Data Studio)
Coolibar, Inc.Sr. Director, eCommerce & Digital Marketing
Apr. 2021 - Dec. 2021Grew eCommerce channels to $40M+, driving sales and profit metrics of web and marketplace channels by leading the eCommerce team and driving day to day execution of strategies, promotions, tactics, campaigns, and technical initiatives. Successfully navigated through the COVID-19 pandemic making key operational efficiency decisions to ensure profit. Member of Sr. Leadership Team - alongside CBO, CFO, CIO, COO - with regular executive meetings with Owner and Chairman. Managed team of direct reports. Regular ownership of and participation in key cross-dept stakeholder meetings, and quarterly board meetings. Responsible for the planning, management, and execution of strategies, budget, and supporting activities to drive revenue growth of Coolibar eCommerce Channels (Web, Marketplaces, Social). Regular interactions and executions with key internal stakeholders in Brand & Creative, Customer Care, IT, Finance, Operations, Merchandising, Inventory, Sourcing & Production, Technical Design, Warehouse, Fulfillment & Returns, and Wholesale. Development and management of relationships with vendors and agencies for strategic alignment to quarterly and annual goals. Established and executed ongoing strategies to build upon modern eCommerce experience - consistently exceeding benchmarks and goals for traffic growth, conversion improvement, and AOV increases - while providing a better shopping experience for everyone. Drove ongoing improvement to overall collection launch process - yielding ongoing efficiencies and quality improvements at an organizational level. Key player in systems integrations re-write: Assisted with systems expertise and platform requirements, design, development, testing, maintenance, optimization, and error-resolution. Strategic and analytic thinker with a strong technical aptitude. Proven problem-solver with the ability to translate analytic data into strategic ideas.
Coolibar, Inc.Director, eCommerce & Digital Marketing
Feb. 2020 - Apr. 2021Greater Minneapolis-St. Paul Area
Coolibar, Inc.Director, Marketplaces & Digital Marketing
Jan. 2018 - Feb. 2020Greater Minneapolis-St. Paul Area
Coolibar, Inc.Manager, Marketplaces & Digital Marketing
Jun. 2015 - Dec. 2017Greater Minneapolis-St. Paul Area
You're Covered Entertainment, LLCOwner
Dec. 2014Greater Minneapolis-St. Paul AreaCo-Founder; Keyboardist for Twin Cities-based Your Dad’s Band, providing live music and AV for weddings and corporate events.
Nagios Enterprises, LLCMarketing Manager
Apr. 2013 - Apr. 2015Greater Minneapolis-St. Paul Area- Management of marketing team members, projects, priorities, and deadlines.
- Analytics management, reporting, and analysis utilzing Google Analytics, SEMRush, in-house systems, and additional platforms/tools.
- Advertising campaign management via Google AdWords, AdRoll, LinkedIn, and others.
- Webinar management, including scheduling, promotion, presentation, recording/production, follow-up reporting/analysis, and additional lead nurturing efforts.
- Lead generation, management, and analysis utilizing Pardot marketing automation software
- Email campaign management via both Pardot drip campaigns and Constant Contact
- Managed multiple websites across platforms including Wordpress, Joomla, and in-house CMS systems
- Event management including the planning, promotion, and execution of Nagios World Conference 2013 + 2014
- Social media management
Anderson InteractiveOwner
Dec. 2010 - Dec. 2014Blaine, MNAll-around digital consultancy serving numerous growing small to medium size businesses across the Twin Cities and beyond
jamestown storyCo-Writer / Touring Musician
Jan. 2010 - Dec. 2012Co-wrote, recorded, and toured for a global indie-pop/rock project. Released multiple albums, performed in the U.S. and Japan, secured licensing deals (TV/film), and built direct-to-fan digital sales models.
StratasysInternet Marketing Associate
May. 2008 - Oct. 2009Eden Prairie, MNIntegrated Marketing Campaign Mgmt, Interactive Media, Advertisements for both print and online publications, Web Design, SEO, Analytics and more
Hubbard Broadcasting, Inc.Event Marketing Specialist
Oct. 2007 - May. 2009Greater Minneapolis-St. Paul AreaAssistance in planning and execution of local promotional events (ie: MN Twins, MSHSL, am1500) throughout the Twin Cities metropolitan area.
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