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Sales & BizDev
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Work Background
Operations Director
Autism Parenting MagazineOperations Director
Jun. 2024 - Dec. 2025United Kingdom, CambridgeSenior operations leader reporting directly to the CEO, owning operational delivery, revenue operations, and cross-functional alignment across publishing, events, and commercial partnerships. • Led the planning, build, and execution of APM’s largest-ever virtual summit, increasing attendance to 70,000+ global participants, the highest in the organisation’s history. • Held executive accountability across four senior functions simultaneously (Operations Director, Editorial/Product Creation, Sales & Marketing, and Account Management), stabilising delivery and execution across the business. • Implemented and ran the organisation under EOS, embedding a culture of accountability, clarity, and predictable operating cadence. • Increased advertising and sponsorship revenue in two consecutive years, surpassing the 2025 revenue target of $300k. • Secured and retained high-value industry sponsorships, including 5 platinum sponsors for the May 2026 summit, generating $50k from a single event. • Redesigned Sales & Marketing processes, playbooks, and SOPs, improving LTV, repeat sponsorships, and commercial consistency.
Head of Ecommerce & Operations
ReptiliHead of Ecommerce & Operations
Apr. 2022 - Jan. 2024United Kingdom, CambridgeLed the launch and scale of a multi-channel retail and e-commerce business in the specialist reptile market. • Launched and scaled the business from zero to £75k+ monthly revenue, building sustainable operational foundations. • Built and led cross-functional teams across brand, digital marketing, web development, and customer service. • Grew the customer base from zero to 3,000+ active customers. • Designed and implemented a scalable e-commerce platform, integrating payment, inventory, and CRM systems. • Managed 600+ SKUs across Shopify, Amazon, and eBay, optimising listings and promotions for growth.
Chief Operating Officer
WHYGO EUROPE LIMITEDChief Operating Officer
Sep. 2010 - Apr. 2022United Kingdom, CambridgeExecutive owner of global operations for a digital booking and virtual events platform operating across Europe, the US, and APAC. • Scaled customer service operations from a single local function to a global, multi-region operation (EU, US, APAC). • Grew global services revenue from £500k to £2.5m, expanding client contracts and introducing new revenue streams. • Led end-to-end customer journey mapping in partnership with Product and IT teams, contributing to a market-leading online booking platform. • Successfully pivoted operational and budget strategy during periods of ambiguity, protecting P&L, improving margins, and maintaining service quality.

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