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Work Background
W HotelsComplex Director of Sales & Marketing
Oct. 2018 - Feb. 2025Greater Chicago Area• Created and achieved annual sales and marketing budget. Optimized revenue streams across multiple sales channels, achieving 106% aggregate goal attainment resulting in $11.3M revenue in group and catering revenue, while implementing data-driven marketing strategies • Spearhead strategic sales initiatives for 923-key portfolio, orchestrating cross-functional collaboration to secure $5.4M in future citywide bookings with 95% YOY growth. • Led a strategic transformation across ecommerce channels, driving a 95% growth in bookings to $1.5 million, increased direct channel conversion by 7%, increased user click through by 48%. • Strategic account management and analytical renegotiation of contract account, resulting in ADR increase of 13.2%, full year revenue increase of 15.5%, $1.4M in total revenue. • Lead cross-functional teams throughout a two-year project to return hotels to optimal revenue production of $70M+. • Optimized transient revenue performance through the analysis of key metrics, such as RevPAR, occupancy, and ADR, and the implementation of data-driven strategies. • Developed and executed yield management strategies for hotel rooms, contributing to enhanced revenue performance and improved overall profitability contributing to achievement of property HPKM targets. • Direct oversight of Sales, Marketing, and Event Planning teams and executing brand standards and initiatives to exceed revenue targets. • Fostered stakeholder relationships and lead cross-functional teams in executing brand initiatives, while optimizing sales channels and market positioning. • Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
Marriott InternationalArea Sales Leader
May. 2011 - Oct. 2018Greater Atlanta AreaHotel Portfolio Top Line Sales: • Led strategic revenue optimization for $156M hotel portfolio, driving market share growth in 2 of 4 properties while exceeding budget targets by $4M in 2017 • Directed citywide sales operations ($34M target), fostering partnerships between revenue management, marketing, and stakeholders to optimize market performance • Orchestrated mid-market group revenue growth of 154% through data-driven strategies, market analysis, and stakeholder collaboration across multiple properties • Cultivated high-performing teams through targeted training programs, mentorship, and change management leadership, consistently exceeding booking targets • Pioneered entertainment segment lead process improvements and established cohesive market strategies for managed and franchise hotel partnerships • Orchestrated cross-functional initiatives with Revenue Management and Marketing teams to enhance market positioning and drive consistent sales performance
Marriott InternationalSales Leader Specialist
Apr. 2009 - May. 2011Greater Chicago Area• Orchestrated seamless integration between property and area sales teams across multiple markets, enhancing organizational alignment and sales effectiveness • Streamlined business processes and account engagement protocols, implementing targeted training programs for Memphis Marriott sales operations • Strengthened stakeholder relationships and refined sales strategies across Alabama, Georgia, and Tennessee markets, driving measurable performance gains • Led strategic rebranding from Hotel Palomar to Renaissance Midtown, implementing comprehensive sales processes and stakeholder engagement initiatives • Developed and executed market transition strategies across multiple regions, optimizing sales team integration and operational effectiveness
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