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Work Background
Mental Health Commission of CanadaManager Marketing and Communications
Nov. 2019 - Dec. 2023Ottawa, Canada AreaChampion content excellence, leading a team of content experts. Editor in chief of MHCC blog. Digital storytelling, and creating content to engage audiences on multiple online platforms.
Forum for International Trade Training (FITT)Content Marketing Specialist
Aug. 2018 - Jul. 2019Ottawa, Canada AreaLeading Content Strategy and Content Generation for FITT, the world-leading training and certification organization for international trade and business.
Canada Mortgage and Housing Corporation (CMHC) Société canadienne d'hypothèques et de logement(SCHL)Multimedia Project Advisor
Apr. 2018 - Jun. 2018Ottawa, Canada AreaExpert collaborator and coordinator, delivering on multimedia communications content and collateral. Liaising with content owners, technical experts, designers, internal stakeholders, and suppliers to design and deliver marketing and communications products that deliver on the objectives.
Federal Crown CorporationSenior Communications Officer
Jan. 2018 - Apr. 2018Ottawa, Canada AreaDevelop communications plans and strategies. Contribute to content strategy. Conduct digital content inventory and audits and write online content. Revise printed materials and coordinate publication and printing.
Algonquin CollegeDigital Marketing Specialist
Jul. 2017 - Jan. 2018Ottawa, Canada AreaSpecializing in digital strategy, and content development. One of my core strengths is content strategy.
In my current role I am a content strategist and digital marketing specialist. I am also content creator, copywriter and content strategist.
One of my key responsibilities is to design nurturing campaigns and to optimize conversion. I create a wide variety of content, including marketing emails, customer newsletters, long-form content, loyalty marketing emails and social media content. As a writer, I understand the principles around delivering the right content through the right vehicle, staying true to the brand and am extremely proficient with tailoring the message to the audience.
Proficient with all major social media platforms, Google Analytics and WordPress. I am responsible for conversion. Leverage existing and create new nurturing programs to motivate prospective students to apply and register.
Develop and implement digital communication strategies, plan and prepare digital collateral to optimize lead generation and conversion Implement digital communication plan in multi-channel environment
Health Canada | Santé CanadaDigital Communication Advisor
Mar. 2017 - Jul. 2017Ottawa, Canada Area
Health CanadaCommunications Advisor
Mar. 2017 - Jul. 2017Coordinated multiple projects for web publishing and the creation of digital content. Provided strategic communications advice to stakeholders and senior management. Applied standards of Canada.ca style guide and WCAG guidelines.
Royal Canadian MintSenior Marketing Manager
May. 2011 - Jan. 2015Ottawa, Canada AreaDeveloped and coordinated digital and print product marketing campaigns. Responsible for managing multiple simultaneous marketing mailings and email campaigns. Every campaign exceeded sales revenue targets. Significant hands-on experience with entire process of creating both digital and print marketing materials, from creative stage through to deployment. Experience with editing and curating web content. Responsible for developing emails, web pages and printed brochures. Performed the role of copywriter and editor on many projects. In collaboration with the web team, designed the look and feel of each email and worked with them to produce the final email files. Influenced and obtained buy-in and approvals from multiple internal stakeholders to deliver content that was aligned with brand and marketing objectives. Monitored and reported on the effectiveness of marketing campaigns.
Royal Canadian MintManager, Customer Solutions Centre
Apr. 2005 - Apr. 2011Managed contact centre operations systems infrastructure and applied automation to improve efficiency. Implemented new systems to enhance efficiency, performance and deliver process improvements. Championed and led implementation projects of new systems. Delivered a complete migration to a new ACD/routing system at the Royal Canadian Mint, which allowed the B2C sales department to significantly grow its capacity to maximize efficiency and to increase sales. Experienced in managing various ACD and inbound/outbound/email routing systems. Experienced in scheduling and forecasting demand
Coordinated delivery of online and off-line customer service and sales functions, including both customer-facing interactions as well as back-office support.
Held direct responsibility for results, including profit and loss accountability. Met targets year over year as Manager of inbound/outbound sales and customer service at Royal Canadian Mint.
Managed annual operating budgets as well as project-related budgets.
Designed and delivered the first customized agent training program for the Royal Canadian Mint.
Championed and implemented the first customer feedback response system at the Royal Canadian Mint. Crafted the communication templates and responses and managed workflow.
Led teams of customer-facing employees including direct supervision, training and evaluating performance. Managed employee performance in both unionized and non-unionized environments, including conflict resolution and formal disciplinary processes. Developed and motivated teams to achieve performance goals.
Managed customer inquiries and handled complex issues that were escalated for resolution
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Conseillère en communication