Single Cup CoffeeDirector of Sales - East Coast
Jul. 2010 - Jan. 2017East Coast• Work towards the successful launch of Wolfgang Puck Coffee, Guy Fieri, Cake Boss, Barney’s, Donut Shop and Skinny Girl coffee brands in the east, taking sales to over $500,000 per month.
• Mentor a sales team of 21 Broker Representatives comprising of all states in the east of the Mississippi.
• Establish relationships with over 200 OCS operators, online customers and vending companies.
• Conceptualize and implement sales promotion activities as part of brand building and market development effort. Explore sales avenues to build consumer preference and drive volumes, thereby achieving increased sales growth across region.
• Monitor and provide regular feedback on competitor activities in terms of new products introduced, competitor pricing, distribution policies and market operating schemes.
• Develop customized learning solutions and conduct individual, group and organization-based training needs analyses and assessments.