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Work Background
The Epic Talent SocietyDigital Consultant
Feb. 2024 - Apr. 2024Lisbon, PortugalFreelancer • The Epic Speaker Summit 2024.
Magnetik AlchemyContent Manager
Jan. 2023 - Dec. 2023Lisboa, PortugalFrom January 2023, I completely took over the content area of Magnetik Alchemy, managing the team of copywriters, website content, social networks and newsletters.
OXY AgencyHead of Marketing and Communication
Jan. 2023 - Dec. 2023Lisboa, PortugalResponsible for the company's Marketing and Communication strategy with work focused on three main pillars: Branding & Institutional | People & Motivations | Management & Results. I work in the agency's internal and external communication, events, team-building activities, public relations, social media, content, etc.
Magnetik AlchemyCampaigns Manager
Feb. 2021 - Dec. 2022Lisbon, PortugalAt Magnetik Alchemy, I worked until December 2022 focusing on content and management of email marketing campaigns. Working for the first time in Affiliate Marketing. I managed content for different topics with a team of copywriters and also managed content newsletters and client newsletters (direct or from other agencies) with traffic and lead generation objectives.
MSL BrasilAnalista de BI Sênior | Freelancer
Aug. 2020 - Jul. 2021São Paulo, BrasilStill as a freelancer, in my last experience before moving to Portugal. 1st.
I joined the Business Intelligence team in the Digital department of the agency. The first project was to monitor data and information from the digital context to analyze and use strategically for the main sales area leaders of the largest communications group in Brazil (Rede Globo). The routine was like a war room, with daily meetings, daily reports, etc. 2nd. The second project was to Instagram (Meta). Based on Social Listening, I followed the main opinion makers on specific topics to understand what their relationship with the audience was like, the relevance of these people to the topics, the feedback they received from the audience, etc. The final product was a thematic map with highlights, learnings, differences, special contexts, relevance, strengths and weaknesses, opportunities and threats.
iDEXOConsultora de marketing digital | Freelancer
Jul. 2020 - Oct. 2020São Paulo, BrasiliDEXO needed consultancy in Digital Marketing and I worked with the communications team for 3 months. - Digital Presence Diagnosis
- Digital Strategy | Development and Execution
- Content (Linkedin, Instagram, Facebook and Blog)
- Digital Channel Management | Social Media and NewsLetters
- Performance Monitoring / Reports
MutatoAnalista de Influência Sênior
Sep. 2019 - Mar. 2020São Paulo, BrasilAfter opening a vacancy for a Senior position, I was invited to return to Mutato working with content creators and the influencer market. Along with the creation and planning teams, I accompanied clients Samsung, Netflix, Itaú and Facebook on projects with influencers. From the briefing to the delivery of results.
Spark | Influencer MarketingSupervisora de BI
Dec. 2018 - Sep. 2019São Paulo, BrasilIn December 2018, I took over the coordination of the Business Intelligence area with 3 analysts at Spark. I evaluated all report models and how the campaigns were being analyzed, restructured and organized information in the campaign database, monitored the delivery of all reports and managed the team, always responding to the operations management.
MutatoAnalista de Influência Sênior | Freelancer
Sep. 2018 - Nov. 2018São Paulo, BrasilWith strong experience in content and relationships with influencers, I freelanced for the Mutato agency (WPP Group) supporting three clients: Netflix, Facebook and Itaú.
Sete Mares TurismoMarketing Coordinator
Jan. 2018 - Aug. 2018São Paulo, BrasilThe year was 2018 and I received a proposal to take over the Marketing area of a small luxury tourism agency. The objective was to make the agency more digital through content, social media management, communications for clients at different points of contact, events, etc. I developed a new positioning and communication strategy for Sete Mares towards its audience. I created new forms of interaction between customers and the brand. I reevaluated the entire consumer journey and created content that worked at a platform and audience level. I initiated and managed the entire online advertising plan. My team consisted of me, a designer and an intern. Within 8 months, the agency had a merger with another player in the market and they considered that Marketing should be managed by a person on the other side of the merger. And so, I said goodbye to this experience.
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