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Work Background
University of Wisconsin Department of RadiologyCommunications Specialist
Nov. 2024 - Aug. 2025United States, Madison• Develop web content, assess navigation flow, and design layout of internal and external web pages with WordPress.
• Create and edit content for monthly internal newsletter with Mailchimp.
• Assist with creating and editing content for bi-annual external newsletter with Adobe InDesign.
• Communicate and collaborate with key stakeholders to write articles highlighting the department's initiatives and successes.
• Interview subject matter experts for department articles to ensure accuracy and add human element to the stories we tell.
• Write social media content for LinkedIn and Bluesky to promote articles.
• Schedule social media content using Hootsuite and Buffer.
• Assist with creating content in monthly faculty meeting presentation with PowerPoint.
• Proof and edit content, including social media captions, articles, and graphics.
Group Health Cooperative of South Central WisconsinMarketing & Communications Specialist
May. 2023 - Nov. 2024• Design and write content for social media focusing on promoting key healthcare programs and health insurance.
• Schedule social media content using Hootsuite.
• Assist in the website transition from Microsoft SharePoint to WordPress.
• Write blog posts based on healthcare topics and organization initiatives, focusing on SEO for greater visibility.
• Experience in community outreach to promote the clinics and insurance.
• Write scripts and edit audio clips for the phone system using Adobe Premier Elements.
• Create and edit promotional flyers with Adobe InDesign and Adobe Illustrator.
• Collaborate with healthcare partners to incorporate their logos and images of their clinics for the updated provider search function on the website.
SizzleForce MarketingSocial Media Marketer
Apr. 2022 - Apr. 2023• Design creatives using Canva and write accompanying captions for social media content for a variety of clients
• Schedule social media content with experience using Agorapulse and HighLevel to execute this task.
• Create, write, and schedule social media content for SizzleForce Marketing
• Analyze social media data to determine efficient strategies for future social marketing campaigns
Net Health Shops, LLC/Sunnydaze DecorMarketing Copywriter
Feb. 2018 - Apr. 2022As a Marketing Copywriter, I was responsible for writing engaging and informative product copy that piqued customer interest. I tailored the product copy and titles to fit specific style guide requirements of different online marketplaces, including:
• Amazon
• Wayfair
• Target
• Home Depot
• Bed, Bath and Beyond
• Houzz
I also wrote blog posts that highlighted the company's products, while also addressing many common questions customers may have about the products as well. During the copywriting process, I would also research specific keywords using Helium10 and MerchantWords, and strategically use those targeted keywords in product and website copy for greater visibility. In addition to my copywriting duties, I also curated content for the company's Instagram account and scheduled it with Hootsuite.
American Structures, Inc.Marketing Manager
Apr. 2017 - Feb. 2018• Wrote the online newsletter about products and projects the company provides
• Updated and maintained the company website using WordPress
• Created eye-catching banner ads promoting the company and services for the Morning Ag Clips publication, a daily e-newsletter, and a website
• Created an ad promoting the company that was published in the American Water Works Association (AWWA) magazine for their annual conference, ACE17
MenardsDigital Media Content Specialist
Mar. 2016 - Apr. 2017• Coded and reviewed emails using Adobe Dreamweaver
• Created and updated content on the Menards website
• Proofed and reviewed Pinterest images and copy to ensure professional quality content
• Communicated with department buyers to create brand-specific digital inserts for the online Menards flyer
MenardsEmail Coordinator
Oct. 2015 - Mar. 2016• Reviewed and tested emails to ensure that the links work correctly and the content is accurate
• Scheduled emails using Silverpop software
• Designated proofing assignments to team members for upcoming flyers hosted on the Menards website
• Compiled flyer corrections from other team members and submit for updates
• Communicated with contacts at Flipp to correct issues with the digital flyers
• Kept track of email schedules and update as needed
• Uploaded Menards digital ads for websites
• Scheduled content for the Menards Instagram and Pinterest accounts using Curalate
• Created targeted email queries as requested for effective email campaigns
MenardsE-Commerce Web Copy Editor
Apr. 2013 - Oct. 2015• Edited and revised product descriptions on the Menards website • Proofed and edited web pages to ensure they were ready to be published • Added and revised URLs for an optimal online browsing and shopping experience • Researched and created copy for informative buying guides • Wrote scripts for videos as requested • Compiled and implemented web page edits from other Web Copy Editors
MenardsAccounts Payable
Jul. 2012 - Apr. 2013Eau Claire, Wisconsin Area
Clear Vision Sustainability Task ForceTechnical Writing Intern
Jan. 2012 - May. 2012Eau Claire, Wisconsin Area
Panera BreadAssociate Trainer
Aug. 2009 - Jul. 2012Eau Claire, Wisconsin
Charming ShoppesSales Associate
Jun. 2008 - Jul. 2009
Indianhead Medical CenterAdmissions Clerk
Aug. 2005 - Jul. 2007Shell Lake, Wisconsin
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