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Work Background
Coco Julieta StudioCo-founder Coco Julieta Studio
Mar. 2025MadridLe premier studio indépendant de création et production de contenus digitaux basé à Madrid
-Brand content strategy
-Direction créative
-Production
-Post-production
Royal caninGlobal Brand Communication Manager
Sep. 2024remote
La RedouteBrand content strategist - Consultant
Jun. 2021 - Sep. 2024Madrid, Communauté de Madrid, Espagne
ORES GROUPKey Account Director
Oct. 2019 - Mar. 2021Lille, Hauts-de-France, France✓ Building communication strategy and leading operational team (online and offline campaign) ✓ Team management (2 pers.) ✓ Main customers: Auchan, Havea, Camaieu, Decathlon, Bizzbee, Saveur Bière...
ORES GROUPSenior Account Manager
Feb. 2014 - Jan. 2015Shanghai City, China✓ Customer relationship management and operational monitoring of international budgets ✓ Main clients: Quechua, L'Oreal Asia Pacific, Clarins, Caudalie, Hermes
Les Petites ShanghaiennesCeo/Founder Les petites shanghaiennes
Jan. 2014 - Dec. 2019Shanghai, ChineMarque d'accessoires pour femme disponible en ligne et dans 70 boutiques ( CA:200k)
QuechuaQuechua China communication manager
Sep. 2011 - Feb. 2014Shanghai City, ChinaQuechua china communication strategy creation & launching
Marketing, event and digital strategy Global brand communication plan launching, lead all communication & touchpoints with external agencies, manage budget & forecast and engage new & unique media opportunities to create brand exposure • Launching campaign "we all need warmth" in Beijing and Shanghai
Brand event management (60 000 pers)
Street marketing Operation
Management Tv & Pr campaign • Photo & Video Production Management Creation of china photo database 2012
Shooting organization & movies production ( 5 films)
Media management associated • China Digital strategy launching
Social media plateforms creation
Adapted contents creation
Kol collaboration strategy
Viral campaigns creation • In-store products campaign management
QR code POS project in Beijing and Shanghai store
In store digital experience strategy definition, pilot testing and roll out
Customers event organization • PR & E-PR strategy Strategic press relations programs development
PR event management Kol program
Oxelo - Decathlon - Groupe OxylaneProducts communication manager
Sep. 2010 - Sep. 2011Région de Lille , France- International scooter DTX product launching (520 stores worldwide)
- PR Management of rollerblades, scooters, hockey universe - Worldwide new diabolo roller launching (303 stores) - Advertising shooting organization in San Francisco
- Film production management - Digital campaign launching
Reflex ShanghaiEvent Project manager
Apr. 2010 - Oct. 2010Shanghai City, China- Event management of the reunion island exhibition in the French pavilion
(World Expo Shanghai 2010)
- Monitoring and organization of the Danone conference (Rhône Alpes-Expo 2010)
- Recommendation and strategic market research on the brand Van Cleef & Arpels for the launch of new stores in Asia
- Management and monitoring of the Parker advertising campaign launching in China
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