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Work Background
The Modern MarketerBrand Strategist & Marketing Consultant
Jun. 2025Greater Savannah AreaHelping small businesses, creatives, and purpose-driven brands elevate their presence through polished strategy, standout content, and intentional design. I lead all client engagements, from discovery to delivery, offering a full suite of marketing services tailored to each business’s unique goals. What I do:
• Develop brand strategies and messaging guides that align with each client’s vision
• Design and build Wix/Shopify/Canva websites that are clean, functional, and on-brand
• Plan and execute digital marketing campaigns (email, social, paid, organic)
• Create content calendars, social media kits, and launch plans
• Consult on marketing systems, tools, and automation to streamline growth I partner closely with founders and teams to bring their ideas to life with clarity, creativity, and purpose.
Sky SocietyRotational Digital Marketing Leader
Jun. 2025Greater Savannah AreaAt Sky Society, I worked alongside a passionate team dedicated to empowering women in marketing. I focused on digital strategy, influencer marketing, and content creation to help grow our community and drive campaign success across multiple platforms. Key Contributions:
• Led influencer outreach to 20+ TikTok creators via HubSpot, securing micro-influencer collaborations to promote the Career Affirmation Journal and increase user-generated content.
• Wrote SEO-optimized blog content on marketing and consumer behavior using SEMrush to drive organic traffic and expand Sky Society’s content presence.
• Developed weekly newsletters using Beehive, consistently achieving a 60% open rate and 2% CTR by curating marketing trends, job insights, and community updates.
• Created and published social content across TikTok and Instagram to promote virtual events, boost engagement, and spotlight Sky Society’s Marketing Menor sessions.
• Contributed to paid ad creative for a virtual event campaign, helping optimize messaging and performance.
Nationwide StudiosMarketing Manager
Apr. 2024 - Jun. 2025Orlando, FLAs the first-ever Marketing Manager at Nationwide Studios, I established and led the company’s marketing function from the ground up. I developed and implemented the marketing strategy, brand guidelines, and digital assets to align with the overall business strategy, driving measurable results. Key Achievements:
• Grew the marketing team from 0 to 6, overseeing recruitment, training, mentoring, and performance management to build a high-performing department.
• Regularly presented marketing analytics, KPIs, and campaign strategies to the C-Suite, ensuring alignment with business objectives.
• Designed and launched the first Nationwide Studios website using Wix, leveraging SEO best practices to increase website traffic by 25% and lead generation by 30% within one month.
• Led a company-wide rebranding initiative, enhancing brand recognition and driving customer acquisition growth.
• Optimized marketing spend by 15% using data-driven insights, improving ROI and campaign effectiveness.
• Created and managed landing pages, testing and optimizing them to boost leads and sales.
• Developed new programs targeting additional markets, resulting in a 10% increase in sales.
• Built and executed a social media strategy, achieving a 40% increase in engagement and 35% follower growth.
• Managed paid ad campaigns on Meta, continuously improving ROI through performance monitoring and adjustments.
• Designed digital and print marketing assets using Canva and Adobe Illustrator, focusing on driving sales and conversions.
• Planned and executed the company’s annual national sales meeting, including scheduling, speaker coordination, material design, and on-site management.
FotomerchantMarketing Executive
Nov. 2021 - Feb. 2024Orlando, FLAt Fotomerchant, I established the company’s first dedicated marketing function, building brand guidelines and a comprehensive marketing strategy aligned with business objectives. I led a team of three (Brand Designer, Event Coordinator, and Copywriter) and spearheaded initiatives that significantly drove engagement, conversions, and revenue growth. Key Contributions Include:
• Launching a targeted digital marketing campaign for a new product, leveraging webinars, blog content, email marketing, social media, and in-person events to boost conversion rates and drive revenue.
• Managing global marketing efforts with tailored strategies for domestic and international markets.
• Creating a social media campaign that achieved a 20% increase in engagement, surpassing industry benchmarks.
• Analyzing marketing performance metrics and optimizing ROI, leading to improved resource allocation.
• Directing event strategies for trade shows and offline events, designing booths and materials that generated $200,000 in leads and increased brand visibility by 50%.
• Introducing a webinar program to enhance brand awareness, overseeing every stage from speaker coordination to video editing and repurposing content for multi-channel marketing use.
FotomerchantClient Success Executive with Simplephoto (acquired by Fotomerchant Nov 2021)
Nov. 2019 - Nov. 2021Atlanta, GA• Spearheaded the redevelopment of sales and client onboarding workflows, delivering improved customer experiences and boosting client retention.
• Designed and executed marketing and sales strategies focused on automation, driving operational efficiency and increasing profitability by over 20% within a fiscal year.
• Oversaw nationwide customer accounts, enhancing communication and achieving a 10% increase in retention rates.
• Cultivated client relationships through multi-state travel, directly contributing to an 80% growth in company sales.
• Streamlined customer response processes by implementing a new CRM system, reducing response time by 15% and elevating service quality.
• Elevated customer satisfaction by 30% through proactive issue resolution and maintaining strong client engagement.
ComcastSales Project Coordinator
Feb. 2018 - May. 2019Hamilton, OH• Spearheaded project planning to optimize resource allocation and boost profitability across multiple initiatives.
• Negotiated vendor contracts, achieving a 15% reduction in material costs and improving budget efficiency.
• Managed regionally scoped projects, consistently delivering a 95% on-time completion rate, surpassing company benchmarks.
• Introduced an efficient document management system, streamlining workflows and cutting retrieval time significantly.
• Ensured strict compliance with industry regulations, minimizing legal risks and maintaining operational integrity.
AppleGenius Administrator
Mar. 2017 - Feb. 2018Beavercreek, OH• Managed workflows and coordinated schedules at Apple, ensuring seamless experiences for both customers and team members.
• Developed foundational skills in brand and creative marketing, enhancing overall brand engagement and customer satisfaction.
The Walt Disney CompanyEntertainment Costumer
Sep. 2015 - Jan. 2016Orlando, Florida, United States• Partnered with Imagineers to bring captivating stories to life, ensuring every detail embodied the brand’s magic and vision.
Kings IslandAmbassador
May. 2015 - Jun. 2017Mason, Ohio, United States• Brought the brand to life by crafting exceptional customer experiences that resonated with audiences.
• Coordinated special events to drive engagement and strengthen brand presence.
• Curated welcoming atmospheres that fostered connection and enhanced guest satisfaction. • Highlighted key offerings to leave a lasting impact and elevate brand recognition.
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