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Work Background
RazorfishCreative Director
Apr. 2022Atlanta, Georgia, United StatesDirected cross-functional teams across North America, Europe, and LATAM, ensuring creative cohesion from strategy to execution. I collaborated closely with international stakeholders to maintain brand consistency across diverse markets and leveraged my fluency in Spanish and Portuguese to lead LATAM teams effectively. A key part of my role was mentoring designers and growing strong, efficient teams built on trust, clarity, and collaboration. My work spanned campaign strategy, UI/UX design, ADA-compliant digital experiences, and on-set art direction, always grounded in the belief that creative should be both beautiful and impactful.
RazorfishAssociate Creative Director
Mar. 2020 - Apr. 2022Atlanta, Georgia, United StatesI served as a strategic and creative partner across a range of client accounts, helping translate complex briefs into compelling, design-forward solutions. I oversaw the development of brand identities, digital campaigns, and user experiences, ensuring every touchpoint reflected thoughtful storytelling and high creative standards. I collaborated closely with cross-disciplinary teams—including strategy, UX, copy, and production—while also mentoring junior creatives and fostering a culture of curiosity and collaboration. Whether leading internal workshops or client-facing presentations, I worked to champion ideas that aligned brand purpose with business goals and delivered results across channels.
Publicis SapientSenior Art Director
Oct. 2017 - Mar. 2020Greater Atlanta AreaManaged a team of designers in the development and execution of integrated marketing campaigns across print, digital, and social media platforms. Played a pivotal role in client presentations, translating complex concepts into compelling visual narratives. Implemented design systems that streamlined workflows and maintained brand consistency. Mentored junior designers, fostering professional growth and skill development.
SapientNitroArt Director
Sep. 2014 - Oct. 2017Atlanta, GeorgiaCollaborated closely with creative and account teams to produce innovative design solutions for a range of clients. Led the conceptualization and execution of branding projects, ensuring alignment with clients' strategic goals. Conducted market research to inform design decisions and stay ahead of industry trends. Contributed to new business pitches, helping to secure key accounts through compelling visual storytelling.
RazorfishSenior Interactive Designer
Jun. 2012 - Sep. 2014Greater Atlanta Area• Drive hands-on creative production
• Will be producing assets, story boards, sketches, animation/video, etc on short notice
• Design delivery across a wide array of experience types such as gestures, touch and mobile
• Assist with EE collateral production such as applications, blogs, web sites, videos and presentations
• Support 3 or 5 projects simultaneously
• Closely collaborate inside and outside of the EE team
• Closely collaborate with Directors, Developers and Architects• Monitors overall creative quality.
• Mentors and leads assigned Creative staff, and is available to review and critique all projects to maintain consistent creative quality and award-winning work.
• Leads the effort to translate established creative direction into conceptual ideas.
• Participates as a Creative team member in new-business development efforts.
• Works with appropriate account representative(s) on all projects.
RazorfishInteractive Designer
Jun. 2010 - Jun. 2012Greater Atlanta Area• Drive hands-on creative production
• Will be producing assets, story boards, sketches, animation/video, etc on short notice
• Design delivery across a wide array of experience types such as gestures, touch and mobile
• Assist with EE collateral production such as applications, blogs, web sites, videos and presentations
• Support 3 or 5 projects simultaneously
• Closely collaborate inside and outside of the EE team
• Closely collaborate with Directors, Developers and Architects
• Artistic with an eye for detail
• Well versed in HCI design concepts
• Experience designing gestural/touch experiences
• Sketching and illustration experience required
• Proficient in the Adobe design suite of products Photoshop, Fireworks and Illustrator and InDesign .
• Comfortable with and proficient in Microsoft Office suite especially PowerPoint
SiemensDesigner
May. 2009 - May. 20103333 Old Milton Parkway, Alpharetta, GAWorked on packaging design across multiple product lines, creating clean, user-focused solutions that aligned with global brand standards. Designed manuals, spec sheets, and technical documentation to support both B2B and consumer-facing products. Gained foundational experience in brand consistency, visual systems, and large-scale production workflows.
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