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Work Background
TrueML ProductsSenior Content Marketing Manager
Jan. 2022 - Apr. 2025From ideation to execution to post-launch analytics, created marketing campaigns for top, mid, and bottom funnel enterprise sales focused on driving MQLs and opportunities. Managed creative services team including editorial oversight and art direction, including use of Generative AI like ChatGPT along with design tools like Canva and Figma. Increased organic website traffic by 113% and decreased bounce rate by 22.6% from 2023 to 2024. Increased downloads (lead generation) by 44% from 2023 - 2024. Developed weekly Newsletters with consistent 11-13.5% open rates. Advocated and facilitated hiring in-house website developer over a third-party agency saving company over $50k per year.
NtiretyDirector of Marketing
Jan. 2021 - Dec. 2021Lead new Marketing initiatives to match the company-wide pivot in our Go-To-Market messaging and switch from B2B to a Channel-Only selling approach, including complete refresh of our website and every piece of marketing collateral. Developed and executed fully integrated channel marketing and digital marketing campaigns with the goal of driving attributable leads and revenue. Grew the Marketing department post-Covid from one (myself) to hiring and managing a strong five-person internal team, along with several contractors and agencies. Incorporate the company's 2021 value propositions into key customer and channel partner touchpoints (co-branded materials, creative design, email drip campaigns, educational assets, social media, and research) to integrate and amplify marketing efforts. Lead ongoing projects to develop marketing campaigns, brand collateral, and long-term strategies. Overseeing the work external consultants, including web developers, freelancers and online platform vendors.
NtiretySenior Marketing Communications Specialist
Nov. 2018 - Jan. 2021Developed strategies for ongoing marketing campaigns with multiple content elements. Created original content in a variety of formats including blogs, emails, ebooks, infographics, questionnaires, press releases, and social media posts. Handled Covid-19 crisis communications and supported all departments through the massive shift in messaging during the pandemic. Pre-Covid, attended conferences to create in-depth coverage content in daily blog recaps with same-day deadlines. Interviewed and provided ghostwriting for CEO, CTO, and other top executives for internal and external publications.
RUNNER AgencyDigital Strategist
Mar. 2018 - Oct. 2018Created positive client relationships by being communicative, responsive, professional and proactive. Analyzed clients current digital marketing presence and provided recommendation to meet KPIs with content and messaging. Researched and created new content in the form of website copy, blogs, social posts, email newsletters, educational guides, and more. Copyedited and crafted templates for client developed content to be used online.
Insite InteractiveAccount Manager & Content Strategist
Feb. 2017 - Feb. 2018Collaborated with key stakeholders and senior leadership to lead kickoff sessions identifying content goals and initiatives. Created content strategies and objectives based on client goals, best practices using site audits, social media, and analytics data. Wrote and edited website content for consistency of voice, keyword use and quality of content. Developed post-launch strategies and training for clients to continue content development through blogs and news releases.
Insite InteractiveProject Manager
Jun. 2014 - Feb. 2017Dallas, TX
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