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Work Background
Skyfarer AcademyStrategic Advisor
Jul. 2024Seattle, Washington, United StatesStrategic Advisor for an aviation marketplace bringing live online aviation training to pilots of all levels, and making it easy for instructors to share their wealth of knowledge and passion for aviation with the world. Skyfarer Academy primarily supports:
- Students and aspiring pilots seeking personalized flight and ground instruction online;
- Experienced pilots working on their next certification, maintaining high levels of proficiency, preparing for flight reviews or instrument proficiency checks, or finding the specific expertise needed to pursue their next flying adventure;
- Instructors who want to offer their expertise remotely, reaching a broader audience and providing high-quality instruction beyond geographical limitations
Builders + BackersIdea Accelerator Builder
Mar. 2024Dallas, Texas, United StatesBuilders + Backers is a venture investment firm that equips and funds entrepreneurs building the most promising ideas. Its Idea Accelerator program helps early-stage entrepreneurs go from idea to action in just a few short weeks.
JetSetGoChief Executive Officer
Feb. 2024Dallas, Texas, United StatesJetSetGo is the world's first true on-demand private aviation booking platform. We are connecting passengers, pilots and planes to uplevel the travel experience for all sides of the marketplace. Removing control of the Big 4. We are in build mode currently - for any inquiries or interest about partnerships, employment or general interest, please contact me. Let's TAKEOFF together!
DoorDashProduct Launcher
Aug. 2023 - Jul. 2024Dallas, Texas, United StatesToast, Revel, Square, Olo, Deliverct, Omnivore Integration Product Expert
Envoy AmericaDirector of Driver Growth
Jan. 2023 - Dec. 2024Dallas, Texas, United StatesLed supply side acquisition at a seed stage senior transportation marketplace. Highlights:
MARKETPLACE ACQUISITION - Managed supply (driver) acquisition across 12 US markets which included developing offline and online targeting strategies, budget strategy, structuring referral and incentive programs, implementing and strategically optimizing campaigns across various channels.
CRM/MARTECH - Implemented and set up CRM (Hubspot), experimented with workflows for supply acquisition funnel, connected offline and field marketing activities to online lead capture and attribution.
GROWTH MARKETING - Co-led strategic shift of online acquisition strategy from 100% Indeed reliance to various other online channels resulting in >50% reduction in cost per driver lead and higher intent applicants.
Sunroom RentalsDirector of Operations
Oct. 2022 - May. 2023Dallas-Fort Worth MetroplexLed GTM at VC-backed, Series A home rental marketplace. Renters match, tour, and apply with partnered properties. Highlights:
GTM - Oversaw operations, marketing, and product (including proprietary home access tool) which ensured a 48-hour put-on-market turnaround: reduced days on market at scale, helped partners improve yield and increase volume for consumers.
OPERATIONS - Built partner management operations and strategy: productized operations and created SOPs for one-off partner needs; segmented and tiered clients based on revenue to prioritize high-value clients and manage long tail which reduced costs.
MARKETPLACE ACQUISITION - Built a contractor acquisition strategy from scratch: developed onboarding, training and retention processes; improved contract acquisition efficiency and enabled partners to unlock more value.
AltoGeneral Manager
Aug. 2021 - May. 2022Dallas-Fort Worth MetroplexServed as “CEO” of the market at VC-backed, Series B premium rideshare service featuring W-2 drivers and fleet of luxury SUVs. Highlights:
BIAS-TO-ACTION - Doubled growth rate: prioritized speed of execution and achieved 3x YoY revenue growth and reached company’s highest gross margin; fixed scheduling and ride-matching inefficiencies and improved driver onboarding funnel leakage.
EXECUTIVE LEADERSHIP - Responsible for scoping new enterprise-level projects: conducted and managed product pilots and tests, managed timelines and set operational processes for all new markets to achieve operating parity and standardization.
PEOPLE OPERATIONS - Oversaw people operations, management and logistics of an operations team and driver pool of 315+: coached, motivated and up-leveled all to maintain the highest standards of safety, consistency and 5-star hospitality.
NEW STRATEGIC PROGRAM MANAGEMENT - Implemented new driver safety programs and campaigns which resulted in record-breaking days without at-fault accidents and a decrease in vehicle repair costs of 63% YoY.
CirclesHead of Growth, Advisor
Apr. 2021Dallas, Texas, United StatesPre-seed startup enabling real-time insights Highlights:
GROWTH STRATEGY - Develops growth strategy and early strategic plan for acquiring 1000 users -> 10k users -> 100k users.
ACQUISITION - Leading initiatives to drive user acquisition and retention through online and offline channels, product-led growth in addition to identifying new, emerging channels. SCALE - Identifies and doubles down on sustainable, scalable, repeatable growth levers.
USER JOURNEY - Provide solutions from user and business perspective including content creation and end to end customer journey mapping.
DoorDashSenior Manager, Merchant Strategy & Operations
Nov. 2019 - Dec. 2020Dallas-Fort Worth MetroplexLed company-wide strategic initiatives, including critical product, analytics, and strategy integrations. Caviar was acquired by DoorDash from Square in 2019. Highlights:
DE FACTO CHIEF OF STAFF - Integrated DoorDash and Caviar OKRs and KPIs: curated weekly performance update for C-Suite, exposing misalignments; created growth opportunities by highlighting high-impact product builds.
ESTABLISHED NEW VERTICALS - Developed strategy for mom-and-pop restaurants: established new partnership with SquareSpace to cross-sell websites to create digital presence and increase online orders.
M&A INTEGRATION - Co-led the integration of Caviar and DoorDash marketplaces into a seamless consumer, merchant and courier experience post-acquisition: kept two consumer-facing storefronts to differentiate the premium brand, while streamlining back-end payment, logistics and infrastructure; led hardware deployment to limit disruption caused by acquisition.
PARTNER / ACCOUNT GROWTH AND RETENTION - Won premiere restaurants’ trust by building order-throttling mechanism to handle primary customer objection: quantified potential $30M churn risk and collaborated with CEO to ensure product prioritization and guarantee acquisition terms were met; responsible for retaining $XXmm in gross revenue from acquisition.
SquareGeneral Manager
Oct. 2017 - Nov. 2019Dallas/Fort Worth AreaServed as “CEO” of the Dallas market. Caviar was acquired by DoorDash from Square in 2019. Highlights:
M&A - Led business operations and infrastructure integration of leading competitor: collaborated with corp dev, product, customer success, by demonstrating empathy, setting realistic expectations and navigating uncertainty with sense of calm. REVENUE STRATEGY - Led a turnaround revenue strategy by structuring and prioritizing target list, forecasting potential growth impact and implementation strategy across pre and post sale teams; accelerated gross revenue from 21% YoY to 113% YoY growth by refocusing and shifting strategic direction of the market and local team in <1 year.
ACQUISITION AND MARKETING - Sharpened customer acquisition strategy by identifying new pipelines and high-potential segments: worked closely with National Marketing to A/B test acquisition and retention campaigns across multiple channels. PRODUCT LED GROWTH - Leveraged photography, carousels and hyperlocal marketing campaigns to merchandise restaurants in app, increase average order value and increase revenue to restaurant partners.
SpruceDallas General Manager
May. 2017 - Oct. 2017Dallas/Fort Worth AreaA better way of living. We're a mobile-first concierge platform for apartment communities.
FavorRegional Manager, Non-Texas Markets
Aug. 2016 - Jan. 2017Dallas/Fort Worth Area• Hired, mentored and led a team of 6 Operations Managers responsible for their respective cities.
• Researched and planned strategic short-term and long-term goals with each city Operations Manager.
• Launched, tested and implemented data-driven best practices and processes while improving or eliminating legacy practices and processes that resulted in a 25% driver acquisition cost reduction.
• Supervised P&L management for all cities; analyzed and identified key levers to affect change on specific P&L line items.
Favor DeliveryLauncher, New & Emerging Markets
Feb. 2016 - Aug. 2016• Built and operationalized cities in a matter of weeks.
• Created and executed tailored local marketing strategies to encourage early user adoption.
• Hunted and explored business development opportunities to increase awareness of Favor.
• Communicated product and process needs to HQ and worked with product and engineering teams to optimize operations. • Sourced, hired and trained an effective team to assume control of city operations.
Favor DeliverySenior Operations Manager, DFW Metro
Nov. 2014 - Feb. 2016Dallas, TX• Synchronized customer and driver balance by analyzing and forecasting supply and demand trends to ensure stellar experiences.
• Slashed COGS by 20% through identifying and manipulating levers to optimize city operations, specifically by lowering delivery times, driver payouts and labor costs.
• Launched and ascended the market from zero to $1 million/month gross bookings run rate within a year.
• Accelerated the market to double-digit demand-side CMGR by executing effective customer acquisition campaigns coupled with a double-digit supply-side CMGR through successful driver acquisition campaigns and creation of a unique, engaging, and lucrative company culture.
• Attained highest Net Promoter Survey score in the company at the market level. • Served as key contributor in securing $13 million Series A funding due to the initial success of the market.
Favor DeliveryRunner & Customer Support Lead
Jun. 2014 - Nov. 2014• Led the support team to ensure runners and customers received excellent application and service experiences.
• Surfaced insightful operational/product advice to founders and the engineering team.
• Assisted with hiring, training, managing and developing staff.
• Innovated and managed change in the areas of process optimization and communication.
• Advocated measures to improve runner and customer experiences.
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