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Work Background
Witailer, a Retex brandClient Strategist
Apr. 2025Milan, Lombardy, ItalyStrategic partner for brands, driving growth and unlocking opportunities across eCommerce marketplaces. I lead a team of talented people, building insight-driven strategies and fostering collaborative partnerships. Managed Marketplace: Amazon, Amazon Vendor Central, Amazon Seller Central, eBay, Mano Mano, Brico Bravo, TikTok Shop
Witailer, a Retex brandDigital Strategic Account Manager
Aug. 2023 - Apr. 2025Milan, Lombardy, ItalyManaging a portfolio of strategic accounts across the EU and US. By coordinating teams of talented professionals on a per-project basis, we support e-commerce managers and C-level executives in defining overall brand strategies. This includes market assessment, content development, advertising (ADV) on Amazon, and other major marketplaces. Managed Marketplace: Amazon, Amazon Vendor Central, Amazon Seller Central, eBay, Mano Mano, Brico Bravo, TikTok Shop
NielsenIQCustomer Success Consultant
Jun. 2022 - Aug. 2023Milan, Lombardy, ItalyPartnering with customers to set objectives that deliver business impact and maximize client value, while building and maintaining strong relationships and deep expertise. I primarily managed leading food industry players, working closely with them on overall retail strategies across a wide range of FMCG categories.
NielsenIQCustomer Success Insight Analyst
May. 2021 - Jun. 2022Milan, Lombardy, ItalyIn 2022, I received the Simply Excellent Diamond Award for my contributions to driving and implementing the E-commerce Tracking Strategy for our clients. Main responsibilities: • Provide strategic thought leadership to customers by leveraging NIQ tools and assets. • Utilize NIQ solutions and industry expertise to perform advanced issue-based analyses. • Deliver clear, proactive insights and actionable recommendations.
NielsenIQD&I Communication Leader
Oct. 2020 - Aug. 2023Milan, Lombardy, ItalyDrive Diversity & Inclusion activities in order to contribute to making NIQ a better place to work.
NielsenJunior Analytic Consultant
Feb. 2020 - Apr. 2021Milan, Lombardy, ItalyAccountability of the main analytical activities managing the relationship with the Marketing and Trade marketing departments of the client. Analyzes and interprets sales data and consumer data. Summarize data in tables, charts, and graphics using internal and external tools.
NielsenAnalytic Consultant Intern
Sep. 2019 - Jan. 2020Milan Area, ItalyAssist Analytic Consultants in preparing analyses and presentations of well-known players in the food industry. Also reporting and analyzing KPIs and collaborating with internal and external teams.
QUADRANTE SRLJunior Franchise Consultant
Apr. 2017 - Aug. 2018Milan Area, ItalyHelping Franchisees and Franchisors building strong relationships. Implementing operating methods, systems, and procedures. Drafting forecast income statements and working closely with marketing departments in order to contribute and help clients building their own brand identity and image.
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