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Mohamed Hilal GroupFreelance Consultant
Jul. 2025United Arab Emirates▪ Contribute to product development and design ideation.
▪ Follow up on marketing requirements related to product portfolio.
▪ Support and organize product design activities and task tracking.
▪ Coordinate with outsourced designers for branding, packaging, and creative
deliverables.
▪ Collaborate with content creators, graphic designers, and animators.
▪ Work alongside the interior design team for store displays and spatial branding.
▪ Source innovative and attractive gift items and products for online retail platforms.
▪ Coordinate with the online store team to ensure product readiness and digital
presentation.
▪ Support packaging design and development for all products.
▪ Ensure that all products are optimized for online sales standards.
▪ Create and manage focus groups to collect customer feedback.
▪ Analyze feedback and ensure follow-up for product and packaging improvements.
▪ Maintain communication with the CEO and relevant stakeholders for campaigns,
occasions, and approvals.
▪ Coordinate across F&B and other business units within the company.
▪ Research and propose unique products for the online team, under CEO guidance.
▪ Facilitate collaborations with universities, governmental, or institutional bodies when
required.
▪ Provide additional support as needed in creative, marketing, or product-related
domains.
Istituto MarangoniFashion Business Educator
Oct. 2024Dubai, UAEFashion Business Educator | Helping Aspiring Designers Build Their Own Fashion Brands Embarking on a new journey as a Fashion Business Educator, where I will be guiding fashion students through the process of starting and running their own fashion businesses. This role allows me to combine my passion for fashion with my experience in entrepreneurship to help the next generation of designers bring their creative visions to life. I will be teaching key aspects of building a successful fashion brand, including: • Setting up a business correctly from day one • Launching a brand with a strong foundation • Developing essential business skills (budgeting, operations, logistics, etc.) • Creating and managing P&L statements • Pitching for investment and funding opportunities • Navigating the fashion industry’s unique challenges • Crafting a long-term strategy for growth and sustainability By sharing my industry insights and entrepreneurial knowledge, I aim to equip students with the tools they need to thrive in the competitive fashion landscape, from concept to execution.
OWN Academy Business & Entrepreneurship Teacher
Jun. 2024 - Aug. 2025United Arab EmiratesHelping Every Young Person Find Their Purpose Real-World Experience Program - For students aged 12-18 RWX is a project-based career exploration program that allows students to get a taste of potential careers by learning directly from industry professionals, develop the core competencies needed to make an impact in their chosen industry, and map out pathways to future career success. I teach students using experiential real world learning techniques on being an Entrepeneur. This work is extremely rewarding as these skills can be appleid in any work scenario not just in start-ups.
Matter by Icoffee F&B Project (Dubai Hills Mall)Freelance Consultant - Pre Opening
Mar. 2022 - Nov. 2022Dubai, United Arab EmiratesPre-opening Consulting: Branding Operations SOPs, Policies
Kitchen Flow
Manpower Planning
Menu Engineering
Menu Tastings & Sourcing Materials, suppliers etc. Recruitment Training
Capri Italian Grill DXBIndependent Consultant
Oct. 2020 - Jun. 2021Dubai, United Arab EmiratesA family run restaurant that has been in Dubai for 40 years. It's unique charm and nostalgia is unmatched. Doing analysis and improvement across the restaurant from its BOH & FOH operations to marketing strategy and execution. Giving the restaurant a fresh new future that maintains its rich heritage. Achievements: -Successful Operations Streamlining, Cost Reduction, Menu Creation and Launch, Team Management, system integration and stock management, SOP's -Creating Promotions and other attractive content to increase interest
-Strategy and execution of social platform posts and stories, with targeted ads and hashtags, increasing followers by 225%
-Within 5 months i have increased their sales by 33% and growing, with a very small ad spend across google, trip advisor and Instagram ads. -770 weekly location searches on google indicating new customers direct from promotion.
Wild FabrikCo-Founder & CEO
Aug. 2020 - Aug. 2025United Arab EmiratesDoing my part in making our world a better place. One business at a time. Setting up a passion project, a holistic business approach towards sustainable commerce. Handling different areas of the business alongside 2 partners. -Project Management - organizing the team through a project charter, business & Value proposition canvas methods. Streamlining all communications and organizing and tracking progress. -Product / Brand Ideation - working on a personal line for WF.
-Legal Company Set-up, manage the full company legal matters -Policy & Procedure / Logistics - setting up and streamlining
-Marketing & SEO / CRM - Full digital strategy and execution alongside creative director. Management of Instagram / Facebook / LinkedIn/ Tik Tok / Google ads etc.
StartupbootcampMentor
Feb. 2020 - Apr. 2022Dubai Silicon Oasis, Dubai, United Arab EmiratesWe help ambitious founders scale
Our global family of 20+ industry-focused programs supports startups with direct access to an international network of the most relevant mentors, partners and investors to help them scale.
Mohamed Hilal GroupHead of Creative Strategy / Development Manager
Feb. 2014 - Oct. 2019DubaiHead of Creative Strategy The company wanted to transform itself by establishing a Marketing Department. Was asked to research, propose, and implement the best solution for the company. -Educate key stakeholders of Marketing as a whole, its role and benefits as well as its function. -Develop the structure for the new in-house agency and assist in the recruitment process for the team. -Streamline operations, create the templates and the full process for the new department. -Plan the full annual marketing calendar for 8 brands across the 2019/2020 year. -Strategy & planning for each campaign & coordination with the creatives and execution Development Manager (February 2014 - October 2017)
Deliver leadership in the creation of innovative brand concepts in terms of multi-category product portfolio, product value proposition, pricing strategy, competitive landscape analysis, and stakeholder investment. Establish and consistently deliver upon a brand vision that differentiates and propels the business forward. Work collaboratively to maintain P&L and annual budgets while in operation. Key Accomplishments:
-Successfully established the Luxury Chocolate Retail Division for the group; researched, identified, and sourced partnerships to set up a central production factory, producing artisan chocolate. -Fully developed two homegrown luxury brands launched in 2016 and 2017 with six retail store locations across the UAE.
-Participated in an engagement study by Hays Group that was conducted across all MHG sectors (more than 1,500 people). My team of 70 scored higher than any other team (93%) in engagement, happiness, overall understanding, and capability within their work.
-Invested time in talent; recruited and mentored teams of 70 for continuous training, performance enhancements, and career development.
FIFACompetitions Support - U17 World Cup
Oct. 2013 - Nov. 2013UAEAs a part of FIFA Competitions I was tasked to go from venue to venue and assist the Local Organizing Committee in any areas of weakness through consultation and reporting back to FIFA. Hands on work was also done in particular venue of need. Areas handled during event were: • Hospitality operations & consultation
• Quality Control
• Match operations and coordination
• Protocol of one venue throughout the tournament and assisting in the final
API CAE Gourmet Restaurant & CateringCo-Founder / Brand & Marketing Head
Jan. 2011 - Mar. 2014Abu DhabiAPi CAE GOURMET was a beautiful 4,500QFT Italian Restaurant, a catering company and a dream realized. In 3 years we had a Brand, we had a Time Out Award and we had experience. It was passion, inspiration, motivation and drive. It was Brand, Architecture, HR, Marketing, Sales, F&B, Finance, Operations, Baking, Community Work, Charity Work. In the end APi CAE was something that had to close, but it opened our minds and gave us much more than any normal job would have given us.
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