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Work Background
Performance Marketing Specialist
Bayut.comPerformance Marketing Specialist
Feb. 2024Dubai, United Arab Emirates
Senior Executive Programmatic - Saudi Tourism Authority
PHDSenior Executive Programmatic - Saudi Tourism Authority
Oct. 2022 - Feb. 2024- Develop and implement programmatic advertising strategies for clients, driving successful campaigns and achieving their objectives. - Manage end-to-end programmatic campaigns, including setup, optimization, and performance monitoring. - Collaborate with cross-functional teams to align programmatic efforts with overall media strategies and ensure seamless integration. - Utilize data insights, audience segmentation, and targeting tactics to optimize campaign performance and deliver impactful results. - Monitor budgets and allocate resources effectively to maximize return on investment. - Stay updated with industry trends and emerging programmatic advertising technologies, integrating innovative ideas into campaigns. - Provide mentorship and guidance to junior team members, contributing to their professional growth. - Foster strong client relationships, acting as a trusted advisor and addressing programmatic advertising needs. - Prepare comprehensive reports and analyses on campaign performance, highlighting key metrics and recommending improvements. - Support Planning team by recommending best formats to reach goals, and current industry benchmarks for cost, and rate based metrics.
Executive - Programmatic
Omnicom Media Group (MENA)Executive - Programmatic
Jan. 2022 - Sep. 2022
Intern - Programmatic
Omnicom Media Group (MENA)Intern - Programmatic
Oct. 2021 - Dec. 2021
Sales And Marketing Specialist
Hassib Khaddaj EstSales And Marketing Specialist
Apr. 2021 - Sep. 2021Aaley, Mount Lebanon, Lebanon
Social Media Marketing Specialist
FreelanceSocial Media Marketing Specialist
Jun. 2017 - Sep. 2021Lebanon
Retail Sales Manager
Blush - Acessories and Cosmetics StoreRetail Sales Manager
Nov. 2016 - Mar. 2021Lebanon

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