Data driven Performance Marketing Enthusiast with 4+ years of experience in multiple industriesMore...
Jennifer M. McNeill
Writer and Editor
Verified
I’m a writer and content strategist with 10+ years of experience across food, lifestyle, and purpose-driven brands. I’ve written features, led brand storytelling, and built creative campaigns that connect deeply with audiences.
During the pandemic, I founded Plant the Seed, a vegan food concept that grew from a sandwich delivery service into a street food business and shop. I developed the brand voice, designed menus, and led all marketing, combining storytelling with strategy to build something people loved.
My career began as a health features writer for the Middle East’s biggest women’s lifestyle magazine, before becoming Head of Content at VeggieBuzz, a platform focused on vegetarian food and culture. Back in the UK, I shifted into content and communications for nonprofits tackling food insecurity and sustainability, where I led campaigns designed to raise awareness and inspire action.
I have an MA in Linguistics and a deep love for language, culture, and clarity. Born in Scotland, raised in Rome, and now based in the UK, I bring a global lens and strong editorial instinct to every project. Whether you need brand copy, editorial content, or help shaping your story, I’d love to work together.More...