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Work Background
FortreaSenior Manager, Social Media Communications
Jun. 2023Burlington, North CarolinaElevating Fortrea's Brand Through Community-Centric Social Media Leadership
As a leader in customer engagement at Fortrea, I drive our brand's growth by cultivating vibrant online communities across diverse social media platforms. My focus is on strategic content development and administration that fosters dynamic, interactive relationships between consumers and Fortrea. I am committed to leveraging data-driven insights from social media analytics to continuously refine our campaigns, ensuring maximum engagement and brand enhancement.
LabcorpSr. Manager, Social Media
Mar. 2019 - Jun. 2023North Carolina, United StatesLeading Digital & Social Media Transformation at Labcorp
As Senior Manager of Digital & Social Media Communications at Labcorp, I spearheaded comprehensive digital engagement strategies across social media and website platforms, significantly amplifying brand presence and cultivating robust online communities. I directed targeted email marketing initiatives to optimize communication with healthcare providers and pioneered dynamic social media content strategies that fostered deep user engagement. My leadership extended to guiding data-driven campaign optimization, leveraging customer insights to achieve demonstrably more effective marketing outcomes. I championed company-wide social media adoption and directed critical digital projects, including the successful reskin of integratedgenetics.com and the implementation of ongoing SEO strategies. A key achievement was pioneering the establishment of the entire social media function for Fortrea, Labcorp's clinical development spin-off, by strategically defining new channels, developing robust submission processes, and implementing a cutting-edge employee advocacy platform.
High Point UniversityAdjunct Instructor
Aug. 2017 - Dec. 2018Nido Qubein School of CommunicationsTaught undergraduate courses in Public Relations at the Nido Qubein School of Communications
LabCorpMarketing Communications Project Manager
Jan. 2016 - Mar. 2019Burlington NCFacilitate and manage (from initiation to completion) multiple marketing and communication projects to support corporate, business, brand, and strategic company and marketing initiatives, including client communications, website content, and sales and marketing collateral. Write and edit company communications and marketing materials; work with design team to determine layout.
Ensure that tactical support and enterprise communications maintain marketing strategies and meet organizational objectives.
Serve as a departmental subject matter expert on the Women's Health and Genetics business corridors as well as business processes, products and initiatives.
Review complex scientific materials and skillfully distill the messaging as appropriate for usage.
Coordinate communications with stakeholders and creative team. Coordinate logistics for projects (ie. timelines, budgets, resources, and assets). Define and communicate client/stakeholder vision to project members.
Manage magazine advertising for LabCorp Diagnostics.
Member of Digital Marketing Task Force.
VF WranglerMarketing Contractor
Sep. 2015 - Dec. 2015Greensboro, NCAll things Marketing: catalogs, ads, copy, photoshoots, trade shows; you name it!
Northern Power SystemsMarketing Communications Specialist
Aug. 2012 - Apr. 2015Barre, VT• Developed strategic marketing plans and initiatives for North American and UK markets.
• Created content to strengthen brand identities and support commercial strategies.
• Managed external agency relationships for graphic design and video production.
• Managed external communications channels, including website, blogs, social media, video, advertising, and marketing collateral.
Fletcher/CSI, LLCMarketing Communications Manager
Jun. 2007 - Aug. 2012Williston, VTManaging marketing and public relations department for competitive intelligence firm, including developing and executing strategic communications programs, executing marketing and social media initiatives related to communications, collateral development, business development, and sales support, and media/press relations.
MBI, Inc.Marketing Associate / The Danbury Mint
Jan. 2003 - Jan. 2007Norwalk, CTDirect marketing, direct mail including planning circulation (including ordering outside lists and selecting house lists), managing design of marketing materials, and maintaining mail schedules for catalogs and individual product mailings. Media efforts including magazine/media ad placement; Analysis and reporting. New product coordination with Product Development, purchase orders with multi-national vendors, and inspection of product. Creation of new product materials sent to customers, including conversion brochures and letters.
MBI Inc.Production Associate / Easton Press
Jan. 1998 - Jan. 2002Norwalk, CTOversee book production process from preliminary design to printing, binding and quality control including determining specifications, quotes, purchasing, scheduling, contracting outside writers and artists, copy editing. Direct Marketing including list rental, printing, QC of letter shops; media buys. Manage Books Division Art Department.
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