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Work Background
CantoSenior Channel Marketing Manager
Aug. 2023Berlin, Germany• Launched new program from inception, incorporating resources, such as PDFs
/ pamphlets, and facilitating event planning.
• Fostered strong relationships and revitalized partnerships with resellers,
vendors, and technology partners.
• Tailored content for a range of partners, such as MSPs, SIs, technology
partners, and influencers.
• Supported business development through coordination of events, trade
shows, expos, and conferences.
• Adapted marketing strategies to new innovations in digital asset
management (DAM) and product information management (PIM).
• Spearheaded campaigns for new partner acquisition using various methods, including paid campaigns, thought leadership content, and content
syndication.
MerlinOne, A Canto CompanyDirector of Marketing
Aug. 2021 - Aug. 2023Boston, Massachusetts, United States• Developed a high-impact campaign to introduce a novel AI solution to the
digital asset management market.
• Implemented multiple AI enhancements to the platform, supported by go-to-
market strategies and briefing materials.
• Led marketing strategy development and execution across all channels with
sales teams.
• Directed new product launches for AI and software platforms for successful
market integration.
• Organized and participated in digital asset management events as both an
exhibitor and a speaker.
Dragonfly Digital MarketingProject Manager
Oct. 2018 - Aug. 2021• Implemented bi-weekly and monthly client reporting using Google Analytics,
Screaming Frog, Raven Tools, and AHREFs.
• Led successful project management for a varied client base, adapting
approaches to meet diverse needs.
• Facilitated seamless onboarding for new customers, aligning strategies
with both short and long-term goals.
• Headed team of SEOs, PPC specialists, and content manager for timely
delivery of high-quality campaigns, content, and reports.
• Coordinated with SEOs to optimize link-building strategies and maintain
active redirects, eliminating any 404 errors.
• Published content across various CMS platforms, such as WordPress,
Squarespace, Weebly, Shopify, and BigCommerce.
• Served as primary contact for effective client communication.
Dragonfly Digital MarketingContent Manager
Dec. 2015 - Oct. 2018Baltimore, Maryland Area• Enhanced SEO campaigns by creating content strategies; efficiently
converted traffic through targeted and quality content.
• Crafted targeted email campaigns to increase outbound traffic to
designated landing pages, focusing on eCommerce products and service
offerings.
• Maintained rigorous quality standards for all produced content to ensure
brand consistency and effectiveness.
GTECH DesignsSocial Media Intern
Aug. 2014 - Dec. 2014Baltimore, Maryland Area-Weekly blog writing
-PPC/SEO decision-making
-Baltimore start-up social media strategy implementation
-Market research and forecasting for the greater Baltimore region
-Social media outlet management
(14 CFR) Part 107 Drone PilotOwner | UAS Pilot
Aug. 2012 - May. 2018Baltimore, Maryland AreaFlying Achievements: • US NAVY, Maryland State Police, Towson University • BBC, Discovery, Creative Spot Productions
• Loyola University Maryland, WJZ 13 Baltimore, Sagamore Racing
• Whiting Turner, Miller Long & Arnold, Howard County, MD, Harford County, MD
Burdette Aquaculture & DesignOwner
Jun. 2009 - Jan. 2017Baltimore, Maryland Area-Design, installation, and maintenance of captive marine environments
-Delivery and acclimation of exotic fish and coral -Water parameter testing and system consulting
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