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Work Background
Lumen TechnologiesSenior Content Lead
Aug. 2024 - May. 2025Broomfield, Colorado, United StatesIn this role I manage copy direction and the journey map for key campaigns in partnership with Art Directors, Creative Leads, campaign and project managers. Leveraging AI where appropriate—along with delegation to senior and mid-level copywriters—I help to produce industry-leading creative across a wide range of variables—including display ads, video, social and e-commerce.
Lumen TechnologiesMarketing Communications Manager - Creative Direction
Jun. 2023 - Aug. 2024
Lumen TechnologiesLead Copywriter
May. 2021 - Aug. 2024
T-MobileSr. Copywriter, Web
Mar. 2014 - Sep. 2020Seattle, Washington, United States• Wrote and edited web and social marketing, merchandising copy, including quick-turn requests. • Abided by team processes and best practices; including copy deck creation and handoff.
• Collaborated to ensure copy was on brand, legally approved, and satisfied business needs.
• Participated in marketing initiatives with high-profile partners, including MLB, Samsung, Apple, etc.
• Presented copy to leads, business partners, and leadership during creative reviews.
• Provided reasoning behind creative decisions with a focus on copy best practices.
• Mentored junior team members and acted as a SME on projects and campaigns.
• Collaborated with designers and creative leads to develop content strategy for projects.
• Contributed to the creation of style guides, on-boarding manuals, templates, and brand guidelines.
• Organized and led meetings with partners to ensure success with cross-functional teams.
• Coordinated with internal teams and leadership to continuously evolve our process and resources.
Wondershare SoftwareWeb Copywriter
Aug. 2011 - Aug. 2013Shenzhen, China• Compose and maintain online / offline copy across 5 domains
• Conceptualize and enforce company brand / voice throughout assets
• Edit / proofread online / offline content
• Stay current on technology and trends throughout the tech industry
• Collaborate daily with software developers and product managers
• Recommend new content based on SEO performance
• Publish all content directly to a CMS
AsiaInspectionWeb Copywriter
Jan. 2009 - Aug. 2011Hong Kong• Compose and maintain online / offline copy across 3 domains
• Conceptualize and enforce company brand / voice throughout assets
• Edit / proofread online / offline content
• Compose and maintain press materials and work with media professionals
• Provide tentative content for A/B testing based on SEO
• Collaborate with Engineering professionals on customer-facing copy
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