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Work Background
BaseCity Coordinator
Mar. 2025Chicago, Illinois, United States- Facilitated group activities with exceptional communication and personalized member service
- Coordinated event operations with the City Manager to deliver on-brand experiences that ran on time and within scope
- Created and curated relevant social topics and discussion topics to foster community engagement and professional networking among members
Management Controls Inc.Marketing Manager
Jun. 2023 - Jan. 2025● Created ABM (Account-Based Marketing) strategy and scoring method for high value accounts to using data from various CRM tools and lead sources.
● Increased website traffic and lead growth by 300% by managing programmatic campaigns and email marketing using segmentation and targeting techniques.
● Supported sales and BDRs by automating reports in Salesforce, implementing
new marketing technologies, and making data-driven CRM optimizations.
● Collaborated with leadership and marketing teams to create persona messaging and dedicated landing pages for key accounts, and provided feedback on trending content to boost campaigns.
AclaimantSenior Marketing Associate
Dec. 2021 - Jan. 2023Chicago, Illinois, United States● Increased website traffic and lead-gen activities including organic and paid social, email marketing, SEO and live web chat that resulted in 200% growth in MQLs and open opportunities.
● Drove campaign strategy via programmatic, email marketing, and other noted publications for lead generation and account-based marketing execution.
● Managed multiple customer relationships through review generation, case study interviews, press releases, and marketing surveys to create content for customers and prospects.
● Created Aclaimant’s social media strategy: delivering earned media and a webinar program working with leadership, subject matter experts, and external contributors and distributed via organic and paid campaigns.
NutraDried Food CompanyDigital Marketing Manager
Aug. 2020 - Dec. 2021-Directed outside agencies to bolster media and eCommerce strategies, prioritizing the shift of paid social, email, and influencer strategies back in-house to improve measurable impacts on growth goals.
- Collaborated cross-functionally with an internal team to implement new product development workflows, improve technology adoption, and integrate consumer data to create cutting-edge product packaging.
- Monitored all end-to-end fulfillment of the eCommerce store, customer satisfaction scores and product change mitigation strategies to act as point of contact for customers.
G2Manager, User Outreach
Sep. 2019 - Dec. 2019Greater Chicago Area• Expanded both email and paid social marketing channels to generate high-impact results: 1 million reviews and 1 million users for G2.com.
• Displayed leadership skills by building a team of 7 individuals globally to improve campaign efficiency and consistently meet company level metrics.
• Monitored engagement for review generation by collaborating with product marketing to increase users contributing reviews improving review gathering pipeline.
G2Outreach Team Lead
Aug. 2018 - Sep. 2019• Led a team to better drive user and review generation across www.g2.com through email and paid social ads
• Aided with the implementation and migration of two email tools, from MailChimp to Hubspot, then to Iterable
• Worked cross functionally with the marketing and design team to update all creative assets to match new brand guidelines
• Facilitated team projects by using meetings to set expectations, clear obstacles, brainstorm ideas, and impact objectives
G2Outreach Specialist
Aug. 2017 - Aug. 2018Greater Chicago Area• Updated transactional emails to improve the user welcome workflow and overall experience with the review submission process
• Strategized email segmentation to provide relevant information to users and improved calls to actions to meet company goals
• Improved team metric tracking to accurately and consistently understand the funnel of review from different communication channels
The Bradford GroupAssociate Media Buyer
Aug. 2015 - Aug. 2017Niles, IL• Produced successful and efficient direct mail campaigns to optimize key performance indicators such as ROI and life-time value
• Translated data and statistical models by leveraging customer marketing data to target new customers, provide audience segments, and bidding recommendations to internal stakeholders.
• Facilitated restructuring of proprietary data by partnering with the Research & Analysis group as well as our Co-operative database vendors to maximize direct mail campaigns.
• Participated in contract negotiation with various vendors to secure new customer segments and improve pricing and commissioning of data.
Helmer ScientificCorporate Social Responsibility Intern
Jan. 2015 - Jun. 2015Noblesville, Indiana• Sustained Helmer generosity initiatives, including the Compassion program, to help support both business values and positioning
• Created and coordinated events supporting volunteer initiatives to raise money and awareness for Helmer supported causes
• Recruited and managed Helmer employees to aid in the support of Helmer and grassroots initiatives
Loyalty Research CenterMarketing Research Intern
Aug. 2014 - Dec. 2014Indianapolis, Indiana Area• Worked in depth with a loyalty research model to accurately identify high impact performance areas for client’s businesses
• Evaluated large samples of data including cleaning and coding responses in order to analyze and draw conclusions
• Created comprehensive market surveys in order to populate data that was easily understood and populated from client’s customers
• Summarized in depth interviews completed to gain exploratory research about client’s companies
Allegion USMarketing Intern
May. 2014 - Aug. 2014Carmel, Indiana• Researched and evaluated the competitive landscape for the readers and credentials portfolio and developed a competitive analysis to present to upper management
• Coordinated the production of product informational videos on schedule and under budget within project specifications
• Created product collateral to support sales force needs including a data sheet to support the launch of aptiQmobile credentials
• Collaborated with cross functional teams to help manage design, production, delivery, and vendor management for collateral, interactive, video and trade shows
Indianapolis Marion County Public LibraryJob Center Lab Assistant
Apr. 2014 - Aug. 2014• Facilitated computer lab working sessions in conjunction with Indiana’s WorkOne to support local residents by providing employment assistance • Consulted with WorkOne participants to develop thorough, beneficial and personal resumes for their job search use
• Advised WorkOne participants on which professional websites to use for job searches in order to educate them on job market etiquette
• Functioned as a liaison between WorkOne and the Marion County Public Library to provide professional experience to job seekers in the community
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