Dimitar Nikolov

Wine expert @Apollowine

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Wine Program Development Wine List Curation & Cellar Management Supplier Negotiation & Global Sourcing Team Leadership & Sommelier Training Beverage Cost Control & Budget Management Wine Education & Masterclasses Luxury Hospitality & Guest Experience International Wine Markets Wine Buyer & Managing Partner Apollowine.com Sofia, Bulgaria | May 2012 – Present • Founded and developed one of Bulgaria’s leading fine wine retail platforms • Curated a portfolio of premium and boutique wines from Europe and the New World • Built strong relationships with international producers and import partners • Designed wine selections, tasting programs, and educational events for private and corporate clients • Managed purchasing strategy, supplier negotiations, pricing, and profitability ⸻ Co-Founder & Educator Wine & Spirits Academy Bulgaria (WSET APP) Sofia, Bulgaria | Jan 2016 – Present • Co-founded Bulgaria’s first WSET Approved Programme Provider • Delivered professional wine education and training programs (WSET Levels 1–3) • Trained sommeliers, hospitality professionals, and wine enthusiasts • Led masterclasses, guided tastings, and industry seminars ⸻ Export Area Manager Vinprom Peshtera Sofia, Bulgaria | Jan 2015 – Jan 2016 • Managed export markets and international distribution partnerships • Negotiated contracts with global importers and distributors • Supported brand positioning and growth in competitive international markets ⸻ Category Manager – Wines Metro Cash & Carry Russia Moscow, Russia | Jan 2011 – Nov 2014 • Responsible for national wine assortment strategy • Managed P&L performance of the wine category • Negotiated supply contracts with major international producers • Led category team and supplier development programs ⸻ Wine Buyer Metro Cash & Carry Bulgaria Sofia, Bulgaria | 2008 – 2011 • Developed national wine assortment and supplier portfolio • Negotiated purchasing agreements with domestic and international wineries • Planned promotional campaigns and seasonal selections