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Work Background
Banco BPIDirectora- Hub de Inovação, Pessoas e Cultura
Sep. 2025É com grande entusiasmo que começo uma nova etapa onde assumo a missão de liderar o Hub de Inovação, Pessoas e Cultura no BPI. Acredito que, num setor em profunda mudança como a Banca, pensar a gestão de talento e cultura de forma integrada e alinhada com a estratégia de negócio é fundamental para criar impacto real.
INDEG-ISCTE Executive EducationProfessor and Lecturer • Workforce Transformation with AI
Mar. 2024Lisbon, PortugalAs an Invited Professor, I'm teaching the discipline of "AI in Human Resources", as part of the AI for Management Post-Graduation program of INDEG.
AccentureTalent & Organisation Consulting Director
Nov. 2023 - Sep. 2025
Nova School of Business and EconomicsGuest Speaker - Nova SBE Executive Education
Jun. 2022
Harpoon.jobsCEO
Jan. 2022 - Oct. 2023
Influencers MarketCEO
Oct. 2019 - Dec. 2021Lisbon, PortugalMain Responsibilities: Management, Strategy, Business Development, and Expansion. P&L ownership. Team management: recruitment, training, and daily coordination of operations, design, marketing, business control, and customer care. Operations set up for EU, leading the negotiation with factories and suppliers.
W-a-D LabEntrepreneur In Residence
Sep. 2019 - Dec. 2021W-A-D LAB was a venture builder backed by Sonae. The goal was to launch and expand digital native business, created from concept to operation with a local team.
MAKE SOCIAL- Influence MarketingFounder & Event Promoter
Jul. 2018 - Nov. 2023Founder & Event Promoter. Strategy and Digital Marketing Consultant. MAKE SOCIAL is a platform that reunites the sector of Influence Marketing in Portugal: Agencies, Agents, Content Creators and Marketing professionals. Launch Event: Make Social - Influence and Content Marketing Talks (April 2019) reunited +300 key players.
Zippy KidstoreMarketing Manager
Dec. 2016 - Feb. 2018PortoMain responsibilities: 1. Planify, present and implement Marketing Strategies for Portuguese and Spanish Markets 2. Develop Communication Strategy to both markets and all the support material (online and offline) 3. Create and produce Collection Campaigns 4. Managing the budget with an integrated and strategic vision to the Brand 5. Managing Media Investment 6. Develop and coordinate PR initiatives, identifying and selecting Partnerships with Bloggers and Influencers.
L'OréalYves Saint Laurent - Fragranges Product Manager
Dec. 2013 - Jun. 2016Lisbon Area, PortugalMain responsibilities: 1. Planify, present and implement Marketing Strategies 2. Create successful product launches 3. Managing the budget with an integrated and strategic vision to the Brand 4. Managing Media Investment 5. Interact with other departments: commercial, controlling, logistics and PR 6. Develope and coordinate Trade Marketing initiatives Brand Experience: - Fragrances Yves Saint Laurent. Key Words: Storytelling, Media Investment, Trade, PR - Skincare Yves Saint Laurent. Key Words: Inovation, Premium Service, Educate Consumer
BAR - Bomtempo, Anahory, RalhaAccount Executive
Aug. 2010 - Dec. 2013Lisbon Area, PortugalMain Responsibilities: Team and Budget Management, Accountable for the following projects: Brand Identity, Packaging, Advertisement Campaigns and Brand Activations. Support Strategic Planning
MYBRANDAccount Executive
Apr. 2010 - Aug. 2010Coordinate projects to the following sectors: Pharmaceutical, Energy, Industry, Finance Institutions, among others.
MYBRANDproject manager
Jul. 2009 - Apr. 2010
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