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Work Background
LivspaceBrand Marketing | Content & Communications Lead
May. 2021 - Jun. 2024Bengaluru, Karnataka, IndiaDrove brand marketing and digital content strategy to enhance engagement, optimize user experience, and strengthen market positioning for Design Ideas, Livspace (both IN and SG). Led cross-functional teams to develop high-quality content for the Design Ideas vertical, implemented innovative solutions, and spearheaded strategic digital content and core brand marketing initiatives.
DeluxeContent Consultant
Dec. 2018 - Jan. 2020Edited and proofread closed captions to ensure accuracy, timing, and compliance with industry standards. Managed content batch profiling for diverse media projects, ensuring seamless caption integration across platforms. Delivered high-quality editing for globally recognized shows while collaborating with content teams to enhance accessibility for hearing-impaired audiences.
TTK Services Private LimitedAssistant Brand Manager Marketing
Jan. 2015 - Dec. 2018Designed and optimized digital paid media campaigns to drive customer acquisition and revenue growth. Led SEO initiatives, improving search rankings and boosting organic traffic. Managed paid media, content syndication, and lead nurturing while expanding Virtual Assistance programs in Southeast Asia.
Banyan Tree Infomedia LLPMarketing Content Specialist
May. 2012 - Dec. 2014Bengaluru, Karnataka, IndiaLed content strategy and editorial initiatives, boosting website traffic and refining content quality. Mentored a team of writers, streamlining revisions and improving standards. Created and optimized SEO-driven content across in-house websites.
OgilvyBusiness Development Specialist
Oct. 2011 - Dec. 2012Bengaluru, Karnataka, IndiaResearched industry trends and competitors to shape content strategy and business decisions. Assisted in client pitches with tailored content and presentations. Contributed insights in strategy meetings, gaining hands-on experience in content and business development.
Hindustan Coca-Cola BeveragesIntern
Jun. 2009 - Aug. 2009Gained hands-on experience in qualitative market research, data analytics, marketing strategy and WordPress management during my internship at Hindustan Coca Cola Pvt Limited.
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