Visual SplatAll The Things (Small Business Owner)
Jun. 2017Los Angeles, California, United StatesI am the sole proprietor of the online art and stationery store, Visual Splat. I make fun, offbeat designs to brighten your day. As a small business owner, I wear a lot of different hats, including: - illustrating product designs in Procreate as well as printing & finishing almost all products from my home office
- writing product listings and performing SEO & keyword research
- taking product photos and editing them in Photoshop & Lightroom
- shooting and editing product & short-form videos
- email marketing, such as creating a 20-email automated campaign to welcome new subscribers
- social media marketing, particularly on Instagram and Pinterest
- writing blog posts
- creating marketing graphics in Canva, Photoshop, and Procreate
- tracking metrics, performing market research, and setting business goals
- defining brand styles and guidelines
- bookkeeping and inventory management
- providing friendly and efficient customer service through messages and emails
- using Google Drive and project management tool ClickUp to manage my schedule, ongoing projects, and ideas
- moderating a Pinterest group board for Etsy sellers
- continually educating myself on changes in the ecommerce industry and keeping up to date on trends