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Work Background
CottonConnectGlobal Director Marketing and Communications
Jan. 2025CottonConnect is a pioneering company with a social purpose, delivering business benefits by creating a more sustainable cotton supply chain. CottonConnect works in the areas of raw material sourcing, climate action, social impact, and traceability, with some of the world's leading fashion and retail brands.
Amara Raja GroupHead Corporate Brand and Communications
Apr. 2022 - Jan. 2025Responsible for stewarding the Amara Raja brand in a rapidly evolving business and social landscape. To drive the changes needed, both internal and external, in transforming the group into a future-ready organisation. With revenues of over $ 2Bn, the Amara Raja Group is a diversified conglomerate that along with being one of the largest manufacturers of industrial and automotive batteries (AMARON) has a significant presence in auto components, electronics, infrastructure, food processing, and EV batteries.
Yokohama Off-Highway TiresAVP and Head Brand & Marketing APAC
Jan. 2019 - Aug. 2020Mumbai Area, IndiaLaunching and establishing the brands through various ATL, BTL and Digital means for the very crowded market of India, SAARC, ANZ and rest of APAC - the fastest growing region for the company, with special focus on digital and social marketing.
Yokohama Off-Highway TiresGeneral Manager - Global Marketing & Communications
Jun. 2015 - Dec. 2018IndiaLeading the global communications function at ATG (Yokohama Off-highway Tires), the fastest-growing off-highway tire company in the world. With a turnover close to $700mn and presence across 120 countries ATG is well on its way to be the global market leader in the Off-Highway Tires segment.
Bharat Bijlee LtdDGM & Head - Corporate Communications
Mar. 2011 - Jun. 2015Mumbai Area, IndiaBharat Bijlee Limited has been a leader in the electrical engineering industry for over 75 years. A multi-product, multi-divisional organization, its main business segments are Transformers, EPC Projects, Electric Motors, Elevator Systems and Drives.
Patni Computer Systems LtdManager - Brand & Communications
Apr. 2007 - Mar. 2011Global Lead for Brand & Marketing Communications, Internal & HR Communications, International Events & Tradeshows, Digital Marketing and Collaterals for this $700 million (2011) IT major which is now a part of Capgemini.
Lighthouse CommunicationsPartner
Dec. 2005 - Mar. 2007Leading the Client Servicing/Brand Management/Planning function at this fast growing advertising agency in Pune, India. Handling the advertising and communication needs of reputed clients like Symantec Corporation, Aviva Global Services, Syntel Telecom, Waxoyl etc.
K-Express InternationalFounder
Mar. 2003 - Jan. 2006A passion project, the company manufactured and marketed Ready-to-Use curry pastes. Three years of beating the street got the brand on to the shelves at all the leading retail stores. But soon the lack of finances struck a crumbling blow, leaving me with no option but to get up, dust my pants and move ahead.
Tasty Bite Eatables LtdProduct Manager
Feb. 2001 - Mar. 2003A Mars food company, Tasty Bite Eatables is the leading ethnic food brand in the US and much of the world. A pioneer in the area of ready-to-eat retort packaging technology, my profile was responsible for Brand/Product Management, Advertising, Promotions, Product Launches, Events, PR, Market Research etc.
Advertising Agencies (PSL McCann, iB&W Communications)Client Servicing
Nov. 1999 - Feb. 2001Worked with leading Agencies handling all communications and advertising requirements across various media for clients like - Mahindra & Mahindra and Videocon International.
Quadrant Communications Ltd.Account Executive
Oct. 1997 - Nov. 1999Account Executive on the all-India account of AT&T (which became iDea and finally Vi), one of the first players in the Indian Cellular Services market.
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