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Work Background
Project Management & Operations Manager
SMC CommunicationsProject Management & Operations Manager
Apr. 2025Canada• Led the rollout of new tools, processes, and workflows across Project Management, Finance, and Marketing to boost efficiency, strengthen client retention, and improve team culture. • Audited and implemented key platforms, including AI tools, PM systems, and finance software, to drive standardization and improve forecasting accuracy. • Managed PR, Marketing, and Creative projects end-to-end, overseeing scopes, timelines, and teams. Also led major client accounts, including pitching, presenting, and weekly reporting. • Built agency-wide documentation and training across Client Services, PM, Marketing Strategy, and financial reconciliation to ensure consistency and scalability. • Contributed to quarterly leadership planning by surfacing operational gaps, performance trends, and growth opportunities to inform strategic priorities. • Led weekly Leadership meetings, presenting data-driven insights and clear recommendations while helping align teams, improve workflows, and support high-level decisions.
Project Management Team Lead
Wallop Inc.Project Management Team Lead
Mar. 2023 - Nov. 2024Canada, Vancouver• Led and mentored a team of Project Managers, introducing performance tracking and career development frameworks to drive growth and align output with company goals. • Oversaw 25+ concurrent projects across UX/UI, development, CMS, marketing, and content - managing resourcing, traffic, and cross-functional delivery. • Spearheaded digital and technical marketing programs that significantly improved client retention, while building strong relationships with clients and third-party vendors. • Designed and rolled out SOPs and new software tools, streamlining workflows and boosting operational efficiency by 65%. • Drove collaboration across departments, aligning teams and stakeholders on quarterly goals, org-wide strategies, and program deliverables. • Provided strategic reporting and insights on campaign performance, while leading risk identification, retrospectives, and ongoing optimisation efforts.
Marketing Operations Manager (PMO)
HootsuiteMarketing Operations Manager (PMO)
Jan. 2020 - Aug. 2022Canada, Vancouver• Oversaw end-to-end project delivery for global B2B SaaS marketing campaigns, aligning cross-functional teams across • • • • Product, Sales, Design, and Content to drive clarity and execution. • Partnered closely with C-suite stakeholders, delivering regular performance reports on campaign and product marketing initiatives, highlighting insights, risks, and opportunities to shape strategic decisions. • Spearheaded the development and rollout of 50+ SOPs to streamline marketing operations, eliminate inefficiencies, and standardize best practices across regions. • Improved operational efficiency by up to 70% through the implementation of scalable processes for campaign tracking, quality assurance, and cross-timezone collaboration. • Led weekly reporting to executive leadership and organized monthly Marketing All Hands, turning complex metrics into actionable narratives that inspired alignment and focus. Acted as a key conduit between marketing and business units, breaking down silos, improving communication flows, and accelerating speed-to-market for priority initiatives.
Senior Project Manager
Intergalactic Agency Inc.Senior Project Manager
Oct. 2018 - Jan. 2020Canada, Vancouver• Led complex technical builds for clients like Cisco, delivering custom CMS platforms, API integrations, and AR implementations with precision and scale. • Partnered with design and technical leads to shape project scopes, build detailed client-facing plans, and align cross-functional teams from discovery through to deployment. • Managed budgets, timelines, and resource allocations across multiple workstreams, consistently delivering on-time and within scope while maintaining a 60% project profitability rate. • Acted as the primary client contact, leading on-site meetings, demos, and weekly check-ins — directly contributing to $600K in new business through relationship growth and delivery excellence. • Directed daily standups and Agile ceremonies, ensuring team alignment across design, dev, QA, and launch phases, while proactively managing blockers and risks. • Delivered post-project retros and executive reports to evaluate outcomes, identify process gaps, and drive continuous improvement across the agency’s delivery model.
Marketing Project & Account Manager
TMW UnlimitedMarketing Project & Account Manager
Jan. 2016 - Oct. 2018United Kingdom, Bristol• Managed high-value B2B and B2C marketing campaigns across a diverse international portfolio, overseeing budgets exceeding £1 million for top-tier clients including Aptamil, Aptawelt, BMW, and Mercedes Benz. • Developed and executed comprehensive project plans, timelines, and budgets tailored to client objectives and internal capacity, ensuring seamless delivery and operational efficiency. • Acted as the primary communication bridge between clients, internal teams, and external partners, driving alignment on expectations, deliverables, and strategic priorities. • Proactively identified risks and obstacles, crafting actionable solutions to mitigate impact while maintaining strong client relationships and managing expectations effectively. • Directed daily resource coordination with traffic managers, optimizing allocation for design and development efforts across complex marketing campaigns. • Led daily scrum meetings for a cross-functional pod of up to 18 team members, fostering collaboration and prioritization; regularly presented detailed campaign metrics and insights to senior leadership and client stakeholders.

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