Alejandra Leal

Product Designer

UX/UI DesignerProduct Designer🐦 Design

I am a Senior Product Designer with over 8 years of experience leading and designing digital products and services in fintech, B2B and SaaS solutions. With a strong background in business design (MBA) and user-centric methodologies, I perform at the intersection between strategy, research and UX/UI design. I have contributed to the growth of startups and growing companies, discovering key insights, validating value propositions and launching high-impact solutions, from optimizing loan flows and payment systems to expanding markets through service design. I am passionate about generating real impact on users and accompanying other designers in their professional growth. I am increasingly looking to take on leadership roles where I can guide teams, foster a collaborative and strategic design culture, and continue to generate value that balances business goals with the real needs of people.

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Work Background

Experience Design Consultant

Profesional independienteExperience Design Consultant

Dec. 2024Remote

Senior Product Designer

NovoSenior Product Designer

Apr. 2024Remote

Senior UX/UI Designer

KLYMSenior UX/UI Designer

Jun. 2023 - Apr. 2024Bogotá

UX Designer

BoldUX Designer

Apr. 2022 - Jun. 2023Bogota, D.C., Capital District, Colombia

UX Content Designer

BlackboardUX Content Designer

Jul. 2021 - Apr. 2022

Service and User Experience Designer

Universidad de Los AndesService and User Experience Designer

Nov. 2017 - Jul. 2021BogotaRole: service design, strategic design, analysis and user research, delivered by the University's Information Technology direction. Responsible for understanding the needs and requirements of technology units, users and customers, to redesign services, be part of IT projects as UX and to monitor service delivery with user-centered design.

Digital Marketing Intern

Viapol LtdaDigital Marketing Intern

Jun. 2016 - Aug. 2016São Paulo, Brazil

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Personal Pitch

Innovative Product Experience Design

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